One man's epic quest for a better crunch ends 'Swell'
Unique marketing plan brings Tualatin man to Beaverton Farmers Market
A Tualatin man yearned for a better granola, and when he finally found it, in his own kitchen, he decided to rap about it.
Jake Wightman first cooked up batches of his Swell Granola in his Tualatin kitchen. He came up with a granola thats free of oats and packed with things like lentils and carrots. In the end, it helped him land his new product in Beaverton.
I started making my own, and about 50 test batches later, it felt like it was good enough where I could start selling it, Wightman said.
He eventually got Swell Granola into a few farmers markets, even a grocery store, but he decided he needed to do something more to market his product. Thats when he came up with the Granola Rap. That YouTube video worked it got the attention of the Beaverton Farmers Market.
They actually posted it on their Facebook and a lot of people liked it and showed up to market and said, Oh yeah, youre the granola guy, Wightman said.
Wightmans granola sells for $6 per bag. He says its great for diabetics because its lower in sugar than most granola. Hes also working on a new flavor involving chipotle.
While Wightman wants to be known as the granola guy, he still gets some attention for his other original raps. In 2013, he wrote a song about the Trail Blazers ending their longtime Chalupa promotion.
That made it on some big sports websites: Bleacher Report, NBA.com, Yahoo! Wightman boasted.
You can check out Wightmans Granola Rap at youtube.com/watch?v=a9AS8jNvEY8.