FROM THE EDITOR
- Eric Norberg
- The Bee - News
Your BEE and the Web
THE BEE is a monthly newspaper. As such, it focuses solely on news and events in Inner Southeast Portland, with major attention to the six and a half neighborhoods we mail to: Sellwood, Westmoreland, Brooklyn, Reed, Eastmoreland, Woodstock, and Multnomah County sections of Ardenwald. We also try to include news as we find it in Brentwood-Darlington and Creston-Kenilworth; we rely to some degree on readers and civic figures in these neighborhoods letting us know when things happen there. But even if they don't we think we probably are the primary news source for events and occurrences in the neighborhoods we serve.
Six years ago, we were the first newspaper in the entirely-local Community Newspapers group to establish an Internet website which contained ALL the editorial content of each issue of the newspaper: www.ReadTheBee.com. Initially, it had no photos at all, and loaded very fast, even for those on relatively slow connections. After a few months, we began adding photographs, and today, this, our older website, still contains most of the photos in the paper each month--and usually a few we didn't have room for in print.
It's 2006. Community Newspapers has launched websites for all the newspapers in the group, from the Portland Tribune on down, and cross-linked them all to a master website which is updated throughout the day, every day, to keep you up to date on everything in the Portland area: www.LocalNewsDaily.com. Stories posted on this website are available to each individual newspaper to add to its own website, and conversely, one of the things which makes LocalNewsDaily already the premier local news website is that each of the dozen-and-a-half newspapers can contribute news, as it happens, to LocalNewsDaily.
THE BEE's new website is www.TheBeeNews.com. At this point, we are one of the few newspapers in the world which has two websites! Eventually the older one will disappear, but in the meantime, as the new websites are developed and new capabilities are added, both sites are active and up-to-date. We invite you to visit both and give us opinions which can help us develop the eventual final website in ways you would like to see.
We told you some of this a couple of months ago. However, 'LocalNewsDaily' has picked up readership so fast that some parts of its website have already exceeded a million clicks. The response has been so great that the company has had to change to larger web servers twice already, simply to avoid having the servers crash from all the visitors piling in. If you try to visit our new site or 'LocalNewsDaily' and it is slow to load or fails to load at all, forgive us our growing pains, and we're working behind the scenes to give you constant reliability.
But, the new infusion of news on 'LocalNewsDaily' means that reporters all over the metro are potentially finding stories which have direct relevance to Inner Southeast Portland. When such stories are posted there, we select them to add to both our BEE websites, which means that although we remain a monthly newspaper, and the content of each monthly issue is posted soon after the mailed version arrives and the newsstand copies are distributed, by visiting one or the other of the BEE websites regularly throughout the month, you can still stay atop of 'breaking news' in Inner Southeast. We updated our BEE websites at least seven times with new stories in the month of October!
And sometimes that 'breaking news' we report during the month is not just coming to us from elsewhere in the company, but is really ours. When, in early October, a young Westmoreland woman made the fatal decision to try to cross McLoughlin Boulevard at 17th against a red light in the predawn darkness, and was struck and killed by a motorist who simply didn't see her and was not cited, it was reported on our new website ahead of all other media, by 7:20 am.
The tragedy closed McLoughlin for most of the morning, and the massive traffic jam on the whole eastside of Portland was also on our new website ahead of all other media too, and was updated several times by noon. In that case, 'LocalNewsDaily' picked up our story, and reported it to the whole area. That's the kind of reporting synergy all these websites give us, and now give you.
If you are not yet online, maybe it's time you thought about it.
Does this make your monthly BEE printed newspaper redundant if you have a computer? Actually not, because we not only include the news reported on the web since the last issue, but also much news from Inner Southeast that appears FIRST in the newspaper, and then later on the web. In addition, in the newspaper, we also able to significantly update and expand stories broken on the website, with more details, photos, and so forth.
So, in this, our one hundredth year, we are proud that THE BEE, while constantly reminding you of the history and heritage of Inner Southeast, is also seizing opportunities to keep you informed faster, better, and in more depth--electronically AND in print.
It's also a partnership including its advertisers--because without their support you would not be receiving THE BEE by any of these avenues! You receive it free of cost because they are kind enough to cover the costs of bringing it to you, by means of their choice to buy advertising in the paper and on the website to bring you their message. Some survive with your patronage; some do not get that patronage, and fail. They pay for the privilege of calling your attention to what they offer, and then in the end their fate is up to you. They take the risk, and you get the benefit, so hats off to them.
Here's to the next one hundred years in Inner Southeast Portland!