CHANGE -- Business booster Lois Hornberger resigns to help Pacific lure conferences to town
After five years of putting a laser-like focus on the support of local businesses, Lois Hornberger will soon broaden her view.
Hornberger will step down as executive director of the Forest Grove Chamber of Commerce next month to head Pacific University's new effort to bring more conferences and other outside programs to its campus.
'Lois has been a great asset to the chamber and the entire city of Forest Grove,' said Lynne Magner, who chairs the chamber's board of directors. 'While it's sad that she's leaving the chamber, it's great that Pacific University is gaining a phenomenal woman and that she is not leaving the area she loves and supports so much.'
Hornberger, a Forest Grove native, will begin her duties as director of the new University Conference Services on Jan. 15.
University officials say that while conferences have been an important part of the summer activities on campus, Hornberger will be charged with bringing more groups to town throughout the year for professional or academic conferences, athletic camps, credit and non-credit courses for adults, continuing education and destination events highlighting the local wine industry and other area attributes.
'We envision this expansion of our conference capabilities as a great opportunity not only for Pacific University, but also for the Forest Grove community,' said Darlene Morgan, Pacific's vice president of finance and administration. 'We have wonderful facilities to offer the community on our Forest Grove campus.'
Hornberger, who was named a Hometown Hero by the News-Times earlier this year, has been a tireless advocate on behalf of the chamber and its members.
'I think she's moved the visibility of the chamber, as well as activity in the city, forward,' said former chamber executive Ray Giansante, who recruited Hornberger to replace himself. 'We now have a viable, strong chamber that businesses are willing to be part of.'
Hornberger serves on the boards of the Family Resource Center, the Tualatin River Watershed Council, the Washington County Scenic Route Committee, and Pacific University's Oak Tree Foundation. She is currently president-elect of the Forest Grove Rotary Club.
'Lois is a perfect fit for director of University Conference Services,' said Morgan. 'She has incredible ties to the local and regional community and will be great at promoting the university and Forest Grove as a destination for conferences. We are lucky to have Lois join our university family.'
In addition to promoting Pacific University as a conference site, Hornberger, who will report to Morgan, will be charged with developing goals for University Conference Services and being a spokesperson and salesperson developing prospects and clients for conferences.