Whining wont push Oregon forward

MY VIEW • Despite state's slogan, residents should focus on doing, not dreaming

I moved to Portland last year after a lifetime in California and have been stunned by the whining and hangdog attitude that permeates Oregon's citizens, business environment and communities. Enough already!

For all the ridicule that Californians receive regarding their lifestyle, politics and self-centered ways, they always expect to find an answer to a problem, business challenge or community issue. Carpe diem, or 'seize the day,' is the modus operandi and attitude that keeps California on the cutting edge of problem solving and moving forward.

I'm not advocating that Oregon become another California. Just embrace its spirit. It's time for Oregon and the city of Portland to seize the day as well. With opportunities for change all around us, here are three good places to start:

nThe Portland Oregon Visitors Association's new slogan, unveiled March 10, is 'It's not easy being green.' How will this negative slogan attract visitors or new businesses? It just lends itself to the 'Woe is me' attitude, which must be reversed.

Oregon has outstanding qualities and features to promote that surely can be incorporated into a better slogan and message. Just don't use the word 'dreaming.'

If the group simply adjusted its slogan to say 'It's wonderful to be green,' it would have a positive and enthusiastic message that connects on several levels and is a far stronger platform and position to work from.

• The media should focus more attention on promoting and covering meaty topics, local events and human-interest stories that foster a stronger and tighter sense of community and hope. Despite the heavy influence of television, it's the newspaper that sets the tone for the community. More should be expected and demanded from all of our journalists to present solutions rather than just rehashing the problems.

• How can Portland seriously consider landing a major league baseball team when city government, business and the media don't even support the Portland Beavers? What kind of strategy is it to spend millions refurbishing PGE Park and then not support its primary tenant?

The Beavers will be playing baseball this season regardless of whether a new ownership group steps forward. Yet corporate sponsors are waiting for the ownership issue to resolve itself before they make a financial commitment. Why?

Delaying their sponsorship hurts the cash-strapped Beavers, which in turn hurts their ability to promote their worthwhile enterprise. Companies that refuse to purchase a season ticket hurt not only the Beavers, but all the businesses around PGE Park that benefit from the throng of fans attending each game.

In every great city and state, citizens and industry leaders recognize their fiduciary duty to support community businesses and interests while encouraging thoughtful dialogue and problem solving. This is imperative to resolving Oregon's economic woes and lowly self--esteem.

And, folks, jobs can be created and growth can be managed without ruining the quality of life. California's redwood forests, high desert, rugged coastline and impressive mountains are still places where one can renew one's soul.

Oregon must wake from its complacent slumber. Since we value nature as one of this state's greatest assets, let's not forget the first law of nature: Evolve or die!It's the reality confronting this precious slice of heaven in the Pacific Northwest.

Surely this community has the backbone and fortitude to lift its head and shout, 'We can figure this out!' when challenged or ridiculed. Few people on Earth have as much to be grateful for Ñ or as many resources to tap Ñ as the citizens of Oregon.

Carpe diem, Oregon. Hey, not a bad slogan or creed to live by!

A fourth-generation Californian, Robb Moretti is a consultant in the call-center industry. He moved to Portland from the San Francisco Bay Area in 2003; he lives in Southwest Portland.