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Beaverton's visioning project is finalist for national award

City earns recognition for combining community priorities with civic action

The city recently learned its Beaverton Community Vision program is a finalist for a national Savvy award from the City-County Communications and Marketing Association.

The city is one of three finalists nationwide for this honor.

The final announcement will be made on Sept. 8 in Austin, Texas. City staff will attend the conference and represent Beaverton at the award ceremony.

"It's a thrill to receive national recognition for our innovative public engagement efforts," said Mayor Dennis Doyle, who was on the City Council when the visioning process was initially launched. "I credit this to our dedicated volunteers who serve on our visioning advisory committee.

"It's through their strong leadership that we're being acknowledged for a pioneering effort."

The city's visioning program is the product of the most extensive public engagement process ever undertaken in Beaverton. It transformed how citizens engage with City Hall and expanded opportunities for people to interact with one another. More than 5,000 citizens - speaking six languages - shared their aspirations for the future through events, surveys, forums and other venues.

Today, more than 100 community priorities comprise the plan, of which 60 community partners are helping to implement.

Less than a year following its adoption, the Beaverton Community Vision program has already given rise to a number of success stories, including the city's adoption of the Beaverton Civic Plan, the development of a proposed Urban Renewal Plan, a new Downtown Association, an International Festival, a planned community events calendar (launched by the Beaverton Valley Times), and a revamped Chamber of Commerce/City Community Guide.

The program has been led by a dedicated group of civic volunteers from the Beaverton Visioning Advisory Committee. In addition, vision adviser Jason Robertson, of J. Robertson and Company, has assisted the city with project design and oversight.

The Beaverton Community Vision program was recently honored as the 2011 Public Involvement Project of the Year by the International Association of Public Participation-Cascade Chapter.

This most recent recognition by 3CMA highlights the exceptional strategic communications. During its 23-year history, 3CMA has had more than 10,000 entries, which in many cases became the benchmarks for all local government communication efforts.

The Savvy Awards competition recognizes outstanding local government achievements in citizen-government relationships. The Savvies showcase skilled and effective city, county, agency or district professionals that have creatively planned and carried out successful innovations in communications.

To learn more about the Beaverton Community Vision program, visit www.BeavertonOregon.gov/Vision .