Business briefs


NYC-based Murray's Cheese opens at Burlingame Fred Meyer

HILLSDALE - Burlingame Fred Meyer welcomed famed Murray's Cheese to its store after a grand opening June 8; the first of three mini cheese shops that will open in Fred Meyer's citywide this summer.

Founded in 1940, Murray's Cheese is the oldest cheese shop in New York City and is known for its expertise in cheese and its huge selection from around the world. Murray's partnership with The Kroger Co.- Fred Meyer's parent company - currently includes

more than 35 Murray's shops within Kroger supermarkets in eight states. It will open up two additional shops at Portland's Hawthorne and Hollywood Fred Meyer locations this month.

"We are thrilled to be opening in Portland, with its reputation as a foodie town," Murray's proprietor Rob Kaufelt said. "Murray's partnership with Fred Meyer is part of our mission to bring great cheese to all of America. We hope that shoppers will discover new cheeses and find even better versions of their favorites at Murray's."

The Murray's shops offer more than 175 types of cheese - including dozens of local varieties - plus a wide selection of specialty items, including crackers, dried fruit and an olive and antipasto bar.

Burlingame's cheesemaster, Amy Pitzer, has more than 17 years of experience in cheese and recently traveled to Murray's in New York City for extensive cheese training.

"Our staff is passionate, educated and ready to help you - and feed you cheese!" Pitzer said.

Burlingame Fred Meyer is located at 7555 S.W. Barbur Blvd.

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Southwest Portland pair treats pearly whites

SOUTHWEST - A Southwest Portland mother-daughter team is offering locals a gentler, more affordable way to whiten their teeth.

Carly La Porte-Fuselier and Devie La Porte opened up 28 Pearls in July 2011 after leading separate careers in the dental industry.

"We are very familiar with all the different teeth whitening products and noticed many dental offices are not offering the service anymore," La Porte-Fuselier said.

The business is a one-visit teeth-whitening service that uses all-natural plant and mineral ingredients that feature with food-grade hydrogen peroxide as the active whitening agent. It is made locally without preservatives or animal products and is gentler than many products used at dental offices, La Porte-Fuselier said.

"We find stronger ingredients doesn't necessarily mean a better result, especially for those with sensitive teeth," she said.

Unlike a dentist's office, 28 Pearls' teeth-whitening system is self-administered.

"We are not dentists but can still guide you through the entire process," she said.

And, without the overhead costs of a dental office, 28 Pearls is able to charge much less for its services, which includes a desensitizing treatment and instruction.

La Porte-Fuselier said the staying power of 28 Pearls' results last depending on each client and his or her lifestyle. Results will not last as long for heavy coffee or tea drinkers or smokers as they will for some who has the occasional cup of coffee. However, it does offer touch-up sessions whenever the client thinks it's time.

"Our product is so gentle, you don't have to worry about waiting a specific amount of time before coming back," she said.

La Porte-Fuselier said 28 Pearls' typical clients include men and women ages 22 to 37, but said it has worked with clients in their 60s as well. She said she expected to see more brides and grooms during wedding season and recommends they schedule appointments about three weeks before their weddings.

"Teeth whitening is a service everyone seems interested in, but many people think they can't afford it," La Porte-Fuselier said.

"The one-time cost is much less than many people spend on hairdressers, estheticians and gym memberships, for example.

We hope to get our name out there and show everyone how affordable it can be."

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Local parenting expert hosts Q&A series at Multnomah Arts Center

MULTNOMAH - Join Michael Leavitt, M.Ed., of Love First Parenting, for monthly Q&A sessions that address your specific parenting needs and concerns.

Leavitt, who holds a master's degree in education from Lewis & Clark College, is the founder and owner of Love First Parenting and has worked with children, teens and parents for the past 30 years. Through his classroom teaching experiences at the residential Washington School for the Deaf and in Portland Public Schools, as well as in his experiences as a child and family therapist and case manager at The Christie School, Leavitt said he realized how much family relationships affect a child's ability to learn and grow.

Since 1995, Leavitt has offered parenting support groups through his private therapy practice, as well as a variety of workshops and classes on the fundamentals of parenting - including some to foster parents.

In addition to his monthly seminars, Leavitt holds weekly conversation-based seminars at the Multnomah Arts Center.

Through Love First Parenting, Leavitt said he starts with developing an awareness of three main issues among parents:

• That children's way of perceiving and understanding their world is very different than how an adult perceives and understands;

• That all children (including teenagers) want to have a good relationship with their parents; and

• That engagement is a fundamental key to any healthy relationship.

Leavitt's monthly Q&A sessions are free for first-time attendees, and subsequent drop-in fees are $10 for individuals and $15 for couples. The sessions meet from 6:30 to 7:30 p.m. in Room No. 33 at the Multnomah Arts Center, located at 7688 S.W. Capitol Hwy. The first Tuesday of each month focuses on parents of young children, and the third Tuesday of each month is meant for parents of pre-teens and teenagers.

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New wellness center sets up shop in the village

MULTNOMAH - The latest addition to a local epicenter of health consciousness and community spirit, Soulful Pathways Holistic Healthcare Center has opened in Multnomah Village.

With cutting edge services such as hypnotherapy and BodyTalk, Soulful Pathways has brought together some of the most effective holistic healthcare modalities from around the world. In addition, its practitioners believe it's important to share the knowledge they

have gathered with their neighbors and offer services to fit any budget. Each month it hosts free wellness classes and community clinics for anyone interested in becoming healthier and more in tune with who they are.

Soulful Pathways is located at 7912 S.W. 35th Ave, Suite 4. For more information, call 503-395-7311 or visit