Over the river and under the bridge
Pokerface's Jason Brown opens smaller boutique with tighter focus
If war breaks out, you should be wearing something memorable.
Everything feels out of sync right now, sure, but here's a breath of fresh air: Style troubadour Jason Brown has a new fashion shack.
'This place reflects Ñ 100 percent Ñ the stuff I'm into,' says Brown of New American Casuals, at 326 S.E. Morrison St.
Brown's first store, downtown's Pokerface, closed in December, packing up after five years of exposing fashion-shy locals to boutique couture lines such as You Must Create, Black Chandelier and Final Home.
Brown's appetite for modern design and pop culture plays out in the store's PlayStation, open turntable sessions and the cans of Belton Molotow Premium spray paint that line the windowsills. In the coming months, there will be space for bands to play in the basement, and a garden will be planted behind the shop.
The new place is smaller than Pokerface and focuses on streetwear. Brown, who began selling vintage clothes on the east side almost 10 years ago, says it's a place for people who are passionate about changing styles.
His own current style gurus are Kid Rock and Don King. NAC will introduce its own line in the spring.
'Everyone should want to be a rock star for at least a minute,' he says.
NAC is kitty-cornered from Le Bistro Montage, underneath the Morrison Bridge. As for Pokerface's former spot, Stumptown Coffee roaster Duane Sorenson plans to open his third cafe in April at the 128 S.W. Third Ave. location.