How they rate
Here are Nielsen Media Research figures measuring viewership for Portland's midday newscasts during the February ratings sweeps.
Each rating point represents approximately 10,000 homes tuned to each station. The 'share' figure reflects the percentage of the total audience watching a given station at that point in time.
KGW (8): 5.3 rating/18 share
KOIN (6): 3.6 rating/12 share
KATU (2): 3.2 rating/11 share