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Business coach helps entrepreneurs succeed

Keating will host a seminar Nov. 2-3 in Stevenson, Wash.


by: SUBMITTED PHOTO: SARA GRAY PHOTOGRAPHY - Patti Keating is an entrepreneur and business coach who works from her home in Lake Oswego. Patti Keating is fond of telling her very own rags to riches story. Keating moved from Eugene to Lake Oswego in 2004. Back then, she was a single mother of four children who simply wanted to raise her family in a safe neighborhood and acclaimed school district.

Although it seemed that the odds were stacked against her, and although she had little to no money, Keating founded her coaching business The Entrepreneur Unleashed. Today she works with service-based companies across the United States — and some international businesses — helping copywriters, naturopaths, photographers, coaches, chiropractors and more to leverage their revenue streams, gain visibility and increase sales and clients.

“I grew my business from a small individual coaching practice to a multi six-figure company serving people all over the world, doing what I love, all from my home in Lake Oswego,” she said. “It’s because I tapped into my greatest asset — me.”

Keating graduated with a double major in marketing and finance from the University of Oregon in 1994. She studied coaching methods with Ipec Coaching and CoachVille after moving to Lake Oswego and found her niche in the business world. Today, in its simplest form, Keating helps businesses market their strengths and assets, build an online presence and create development plans.

“I’ve always been an entrepreneur,” she said. “I started my first business when I was 9 years old — Patti’s Pumpkins.”

Business coaching is a relatively new profession. Keating said the industry became more mainstream around 2008 and has since gained visibility. Much like professional athletes who have multiple coaches to help them perfect the nuances of the game, business coaches, Keating said, help people tap into and use their skill sets to perform at a peak level.

“Understanding your core values, personality style and your purpose is one of your fastest ways to grow your business,” she said, noting that these attributes combined will help business owners create a unique brand and message. “What do you want? Let’s get it done.”

Keating is especially passionate about working with female entrepreneurs, although about a quarter of her clients are male.

“I’m very passionate about helping people, especially women who have so much purpose and passion and talent and natural gifts that they aren’t really using and monetizing,” she said. “That has really become my platform.”

Keating works with entrepreneurs through The Business Breakthrough Academy — her online training center designed to support entrepreneurs with downloadable workbooks, MP3 trainings, interviews and videos, keynote speeches, intensive seminars, webinars and training groups. She also offers strategy sessions for new clients and complimentary resources and tools on her website pattikeating.com.

“We live in the most opportunistic time and we live in the United States of America, that gives us a lot of opportunities,” she said. “Microbusiness are the future of our economy.”

‘Business Breakthrough LIVE’ event set

Patti Keating will host a two-day intensive event called “Business Breakthrough LIVE” Nov. 2-3 at Skamania Lodge in Stevenson, Wash.

The event will help business owners develop strategic marketing and product development plans, develop pricing structures, host practice sessions, step-by-step action plans to empower business owners, foster confidence and more.

Five percent of all proceeds will benefit Doernbecher Children’s Hospital in Portland. For more information, visit bizbreakthroughlive.com.