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New hotel name Cross Keys

"It's part of the heritage from way back." Sandy Priday, developer

by: Submitted illustration - The Inn at Cross Keys Station will feature stacked rock, wood siding, and copper rooflines. The 72-room hotel is under construction across U.S. Highway 26 from Safeway.


   Harkening back to a family location in the late 1800s, Rich and Sandy Priday, of Prineville, have chosen the name "Inn at Cross Keys Station" for their new hotel in Madras.
   The three-story hotel will be named for the Willowdale area -- the site of a stage stop and a school called Cross Keys at the turn of the century -- where Rich Priday, his father Warren, and his grandfather before him were all born and raised.
   "It's part of the heritage (of the area) from way back," explained Sandy Priday on Monday.
   The Pridays are developing the hotel on a 20-acre site on the hillside across U.S. Highway 26 from Safeway, on the northern edge of Madras. The site, which will eventually feature the hotel, businesses and townhomes, will be called Cross Keys Station.
   Site work began in the fall, and construction of the hotel, in January. The Pridays hope to open the 72-room facility in August.
   "That's our goal," said Priday, who visits the site almost daily with her husband Rich, formerly the senior executive vice president of Les Schwab Tire Centers, until he retired in January, after 33 years with the company.
   Although the Pridays have built two hotels, both Best Westerns -- one in Prineville about 16 years ago, and one in Burns 11 years ago -- and own another in Best Western in LaPine, this is their first experience in planning and developing an entire site.
   "It's a lot of fun," she said, adding, "Some days are harder than other ones. Everyday, something comes up."
   This week, the contractor, E.A. White Construction Co., of Tualatin, will finish framing the second floor and start framing the third floor.
   "Electricians and plumbers are working on the first two floors," Priday said. "Once the plumbers, electricians and framers are done, they'll put up sheet rock."
   The 5,200-square-foot basement of the hotel will feature a conference room designed to accommodate up to 200 people. The Madras Redevelopment Commission is providing $525,000 over a five-year period to ensure that the hotel includes the spacious facility, which is three or four times larger than a typical conference room at most well-known chains.
   The MRC provides the money from taxes generated by the urban renewal district set up for downtown Madras in 2002. Each of the county's taxing districts contributes a small portion of the taxes it collects to the district to be used for urban renewal projects.
   As the hotel becomes occupied, the community recoups its investment through room taxes collected at the hotel.
   The entrance to the hotel on the main floor will have slate flooring, and a natural rock fireplace in the center, for a lodge look.
   "I anticipate having some of the historical pictures that depict Cross Keys in the lobby or breakfast area," she said.
   The Pridays plan to have five executive suites with two separate rooms, four or five handicap-suitable rooms with access to neighboring rooms, and possibly a couple of rooms with hot tubs.
   In addition to elevator access, the hotel will have an indoor pool and hot tub area, exercise room and outdoor patio on the main level. In the breakfast area, a serve-yourself continental breakfast will include juices, coffee, tea, toast, pastries, cold cereal, fruit and pour-your-own waffles.
   The exterior will feature columns of Sebastian rock stacked to the second story, copper rooflines, and wood siding in tan, cream and brown.
   So far, the Pridays haven't put much effort into finding people to purchase or lease the six business pads -- five in front of the hotel and one in back. That will come later.
   "We're spending all our energies on the hotel right now," she said.
   The Pridays are pleased with the cooperation they have received from the city of Madras. "Everybody's been great," she said. "We just appreciate their willingness to work with us."