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Tigard's landmark Ford to be recognized for life-saving efforts

Landmark Ford will be recognized on April by Tualatin Valley Fire & Rescue for the company's foresight and its the quick actions of its employees that saved the life of one of its works.

The CPR and AED Recognition Event will be held 10:00 on April 25 at the company's new car sales building, 12000 SW 66th Avenue.

According to TVF&R, on March 8, workers notices that sales consultant Ron Burson wasn't feeling well. Burson knew something was wrong and told them to call 9-1-1. Shortly afterwards, he went into cardiac arrest and his heart stopped beating.

Burson's co-workers rapidly intervened. Jeff Beranek called 9-1-1, Dan Soredon began performing CPR, and Conan Ball retrieved the dealership's Automatic External Defibrillator, or AED as it is commonly called.

Firefighter medics from TVF&R Station 51 and Metro West Ambulance paramedics arrived shortly before 5:00 p.m. to find Soredon performing chest compressions and Conan preparing to place the AED's pads on Ron's chest to determine if his heart needed to be shocked. Firefighter medics took over Ron's care, assessed his condition, and shocked his heart three times before he regained consciousness.

"Tigard's Landmark Ford was one of the first businesses in TVF&R's service area to purchase and register an AED at their work site," said TVF&R Battalion Chief Mark Charleston. "That decision many years ago proved to be instrumental to Mr. Burson having a positive outcome."

Performing Hands-Only CPR and using an AED can greatly increase a cardiac arrest victim's chance of survival. In fact, CPR provided immediately can double or even triple a victim's chance of survival.

Since launching the PulsePoint app one year ago, TVF&R has registered 319 AEDs in its service district. The free, life-saving app alerts subscribers if someone within a 1/4-mile radius is in cardiac arrest and needs CPR, as well as to the location of the nearest AED.

The following people will be formally recognized for their lifesaving efforts at the event:

Jim Corliss, President of Landmark Ford, for his commitment to safety and being an AED "pioneer."

Dan Soredon, Landmark Ford employee who provided life-saving CPR.

Conan Ball, Landmark Ford employee who retrieved the dealership's AED.

Jeff Beranek, Landmark Ford employee who called 911.