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Facelogic brings luxury to the masses

Beaverton business makes pampering more accessible with lower-priced facials and a membership program
by: Jessie Kirk, Facelogic aesthetician Monica Webber typically begins a facial by inspecting the skin, as she does here with fellow employee Karla Sibelian.

Like many women, Karen Aube, a longtime Tigard teacher, used to see getting a facial as a luxury indulgence.

'A lot of women think of facials as something you do on vacation, at the Four Seasons, for $125 a treatment,' she said.

She had only had two of the cleansing and exfoliating skin treatments in her life before opening her own facial-only salon, Facelogic, in September. Now Aube gets regular treatments at her spa and hopes to bring the pampering and beneficial service to more women in the area.

At Facelogic, the service includes an exfoliating mask with steam, a hand, arm, shoulder and scalp massage, treatment mask, moisturizer and fresh make up application. While the national average for a comparable service is $80, Facelogic offers an introductory, 50-minute facial for $39. The franchise is able to keep costs low in part because they use licensed aestheticians who have recently graduated.

Aube said there are many benefits to regular facial treatments, including decreasing fine lines and wrinkles, treating problem areas like acne or discoloration, hydrating the skin and removing the dull outer layer of cells.

'Facials aren't just for looking youthful - they're for problem skin too,' she said. 'My eight-year old gets facials regularly.'

Facelogic is unique in that its customers can become members, allowing them to receive a facial each month for $49. The membership comes with other perks as well, like discounts and priority scheduling.

'The membership program is what sets us apart,' Aube said.

The shop is also different because its services focus on the skin only. Facelogic doesn't offer manicures, massages or hair styling but does offer a variety of peels, masques and elite products that help it compete with larger salons.

Similar to a larger spa, the Facelogic experience is designed to leave customers feeling pampered and rejuvenated. Candle light, serene music and zero gravity chairs literally take the weight of the day off the customers' shoulders.

Aube first heard about the innovative franchise in a Newsweek magazine article and said she couldn't wait until someone bought a store in Oregon. It was her husband, Greg, who said, 'Why not us?'

A year later, the couple cut the ribbon at their contemporary salon tucked into a secluded upstairs suite in the shopping center on Nimbus Drive. It was the first Facelogic in Oregon and the couple is already planning on a second location.

Though the number of Facelogic's clients is steadily climbing, Aube said she hopes to reach out to more people and make the luxury treatments accessible to everyone who wants a little pampering in their lives.

'I think women are more than ever wanting to take good care of themselves,' she said.