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Super-sized Geren's debuts

New retail space offers better experience for customers
by: Jessica Gregg, Roz Rushing of Geren's Farm Supply is amazed when she looks at the space that formerly housed the store, shown behind her as it gets a new renovation.

Frequent visitors to Geren's Farm Supply at Highway 26 and Kelso Road might be surprised by the selection of items in the store's new retail space. Perhaps they shouldn't be.

'It's just a whole different presentation; there are very few new things,' said Les Geren, who has owned the agriculture-based store for 26 years. 'But you can't convince a customer of that.'

The business will hold a grand reopening celebration this weekend and unveil the new space, which tripled the showroom capacity from approximately 2,000 square feet to 6,400 square feet. Things kick off with a ribbon-cutting ceremony with the Sandy Area Chamber of Commerce at 8 a.m. Friday, Feb. 1, followed by two full days of fun and shopping Friday and Saturday, Feb. 2.

Geren noted that the cramped quarters of the old space made it difficult to display much of the store's merchandise. A great deal was stored away on the second floor of the building or in the warehouse, the space that is now transformed to help shoppers more easily find what they want.

'We've already seen an increase in sales because people can find it,' Geren said.

Feed company Land O'Lakes advised Geren on the renovations, and Retail Development Manager Dave Deters noted that despite the enormous growth of the store, Geren's retains the service that customers have come to enjoy.

'What we try to do is keep the flavor of the old-time farm store, the good old-fashioned service, but incorporate modern retailing techniques,' said Dave Deters. 'Keep it friendly and home owned.'

Geren noted that the renovations - which started in March 2006 - also had another benefit that a few customers have already noticed. Previously, customers expected a certain smell when paying a visit to Geren's, but now they can look forward to something a little different.

'Now we smell like flowers,' said Geren.

Saturday's activities include games for children, a clown, balloons, food, sale items and prizes such as a 55-inch TV, iPods, CD players and more. For more information, call 503-668-9323. Geren's is open 8 a.m. to 6 p.m. Monday through Saturday, 10 a.m. to 4 p.m. Sunday.