by: Vern Uyetake, Adelle Jenike, principal broker with Real Estate Executives in Lake Oswego, was honored recently by the Commercial Association of Realtors (CAR), an association she helped found in the early 1990s which now has hundreds of members.

Within her bright, sunlit office on Boones Ferry Road in Lake Oswego, Adelle Jenike - principal broker at Real Estate Executives and owner of Jenike Development - is busy. The phone rings, the fax machine sounds and cars whiz by her building, located across from McDonald's.

For 35 years, Jenike has indulged in all facets of the real estate profession, and been involved with local, state and national real estate organizations.

Recently, Jenike was honored for her contributions to the industry and her service history with the Commercial Association of REALTORS (CAR) Oregon/SW Washington.

In 1993, Jenike and a group of commercial Realtors came together to create a venue where commercial real estate networking, education, legislation and ethical business practices were paramount. An offshoot of the Portland Metropolitan Association of Realtors, the process resulted in CAR and today it is the largest commercial real estate association in Oregon.

'The organization they founded in the early 1990s now serves a memberhip of several hundred,' said Kevin M. Joshi, CAR board member and sponsorship chairman.

Beginning her real estate career in 1973, Jenike focused on residential real estate and then branched into commercial projects, and later into securities. Through all aspects of the real estate profession, Jenike said that her clients have held her attention.

'When you're with a client never talk about yourself. Always ask them questions. If they ask you a questions, make as short of an answer as you can,' Jenike said. 'The best conversationalist, in my mind, is a listener, not a talker.'

Jenike follows a 'Service above Self' motto in business, adhering to the following standards:

S - Sincerity: to observe the Realtor's code of ethics

E - Education: to better represent her clients by building her knowledge base

R - Reliability: to protect the individual right of property ownership

V - Volunteerism: to serve her community

I - Integrity: to be honorable and honest in all dealings

C - Change: the biggest change in her career is the computer, and to utilize this change

E - Environment: supporting green building and sustainability.

'In real estate you not only sell, but you also educate,' said Jenike, a college-level professor before beginning her real estate career.

Prior to teaching, she was the director of purchasing at a hospital, and later many hospitals, in Minnesota.

'Before it was very common for each department (in the hospital) to buy their own supplies. The administrator of Abbott Northwestern Hospital asked if I would centralize this for the hospital. All of the purchasing went through my office,' Jenike said. 'I liked the idea of being able to do a little negotiating (and demonstrating) how the hospital could save money.'

The Lake Oswego resident relates her three careers as service fields.

'It's selling ideas. And selling doesn't mean you have to be pushy. In fact, if you push you generally don't succeed. You sell by educating; teach them the benefits,' Jenike said.

Jenike said it is important to always learn new things. When a client asks her opinion - be it about schools, personal services, or buyer protection - she must be informed.

Her abilities to perform in business stems from the number of large projects Jenike worked on, such as the 10-year project bringing in 170-acres inside the Urban Growth Boundary near Sherwood and the eight lots she developed near Seal Rock.

Jenike is a member of the Lake Oswego Chamber's Government Affairs Committee, advisory committee of the Lake Grove Village Center Plan committee, Lake Oswego Rotary, Lake Grove Business Association, on the board of directors for Marylhurst University Alumni Association and numerous real estate associations.

'When people say they want to get into real estate, but don't know which division,' Jenike said, ''I say, 'try all of them.''

Real Estate Executives is located at 16055 S.W. Boones Ferry Road in Lake Oswego can be reached by phone at 503-635-9295.

For more information about the Commercial Association of Realtors, visit the Web site at

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