The new Ovation Design/Build showroom feels like visiting a friend's house, rather than a local business.
With a variety of furniture-grade cabinetry on display; lighting and plumbing fixtures; a working, hand carved bar; and flooring samples, the showroom feels comfortable and inspiring - which is just how owners John and Sandy Hendricks wanted their clients to feel when visiting the shop.
For the company whose motto is 'performance driven, encore results,' the 2,800 square-foot showroom serves as an extension of the building and design services they've provided locals for two decades of homebuilding by word-of-mouth advertising.
John and Sandy along with their son Travis Hendricks as project manager, act as a knowledgeable team to guide clients through the remodeling or building process. They create a functional design, formulate a budget and oversee all aspects of the project.
Those visiting the showroom can inquire about, 'Design, construction or supply product - or any combination of those three,' said John, president and founder of Ovation. 'We try to give clients more choices within their budget range.'
Deciding on a design
The showroom consists of four areas - the entrance displaying vignettes of kitchens, a living room and bathroom; selection room with a large flat screen television which displays blueprints and specific details of projects; workshop/warehouse and office.
'Once we decide to create a design, we take field measurements,' John said of visiting the client's home, 'and transfer those onto the computer and finalize the design right here which saves time and energy.'
Clients sit with the Hendricks at an oversized table in the selections room to view their blueprints and 3-D renderings of each room displayed on a 40-inch LCD television.
'You can also see the elevations and floor plans of your project. It's fun to see the entire plan so easily,' Sandy said while pulling up a recent project onto the screen.
Choosing cabinetry, fixture and flooring options that fit within a client's budget is imperative.
'It's important to start by helping the client understand what it is they really want,' John said. 'We have a plan to help them discover what they will appreciate for the long-term.'
Making product selections
A floor to ceiling display of cabinet doors in the selection room - some light in color, some dark; some garnished with details, some contemporary - helps clients determine what look they are after.
From there, the Hendricks can pull samples within their price range and begin creating surfaces to enhance the design.
'We handpicked items we thought the people of our area would gravitate toward,' said Sandy, vice-president and designer. 'If we don't have the door in stock, we can order it and have it delivered so the homeowner can touch it, feel it.'
'Our cabinets are extremely high quality,' John said.
The high-end custom cabinet manufacturer Christiana Cabinetry from Pennsylvania offers 14 different hardwoods and numerous veneers. Pacific Crest Industries Bellmont Cabinetry and Amero Cabinet Collection - along with their own Ovation brand - 'offer affordability in a high quality cabinet,' Sandy said.
The couple said clients have been requesting many variations of knotty pine and alder woods recently, as well as kitchen designs that feature different woods to add variety at an island or other predominant element.
'A lot of people save pictures they like from magazines,' Sandy said, 'which is a nice stepping-stone and can save time during the design process.'
The Hendricks said their client's budget will be taken seriously.
'You have to prioritize your needs,' John said.
Sandy agreed, saying that she recently helped one client choose affordable cabinetry while focusing on a tile backsplash that was, 'created specifically for them.'
'With that project we didn't change the original cabinetry layout, just upgraded it,' Sandy said. 'There are ways to make any project successful, you just have to listen to what clients want and find ways to achieve that.'
And the real 'fun part,' she said, is choosing finishes, hardware, handles, glass details in cabinet doors and molding details.
'We don't make it overwhelming,' Sandy said. 'It's supposed to be fun.'
Ovation carries vinyl Amtico brand flooring which Travis said is becoming popular in all rooms of the home as a durable and less expensive alternative to wood or tile flooring.
'It's an advanced PVC product which uses super high-resolution pictures of natural materials, like rare stones and rare woods,' Travis said. 'Instead of harvesting these materials and increasing costs, you have a durable and beautiful product that offers serious advantages.'
'You can actually use real grout with it to add authenticity,' Sandy said of the tile patterns. 'It feels really nice to walk on.'
John said they installed an Amtico floor in their selection room.
'It could be considered as sustainable purely for its durability, if nothing else, ' John said of the five-layered product. 'And they can be installed much more quickly than other floors.'
Amtico floors are easy to maintain, waterproof, resistant to stiletto heels, stain-proof and come in a variety of traditional, classic and contemporary styles and are just one of the many products the Hendricks are excited to show customers that visit their showroom.
'This showroom allows us to become a bigger part of the local community,' Travis said. 'And we're really excited about that.'
Sandy is the American Society of Interior Designers' Oregon chapter president and a member of the National Kitchen and Bath Association. And John and Travis are actively involved with the Lake Oswego Chamber of Commerce.
'We present selections under one roof so you don't have to drive around town looking at products. If you want to see something, it's probably here or we'll get it,' Travis said. 'You can design your space in comfort. We want your project - from conception to completion - to be a pleasant experience.'
And choosing sustainable products, they said, is important.
'We've researched all the companies that we use to ensure that they use sustainable practices,' Travis said of the company, which is Earth Advantage certified.
Formally called Lake Fir Homes for 18 years, the Hendricks changed their name a few years ago to Ovation Design/Build to reflect the popularity in remodel and design projects.
The Hendricks said that as a family-owned and operated company they are always there to back one another up. When building their own home years ago on Oswego Lake, John and Sandy said teamwork was essential - and still is today for their clients.
'We have the resources, experience and desire to guide our clients through their projects,' Sandy said. 'We're excited to help however we can.'
Ovation Design/Build is located at 5833 Jean Road and is open from Tuesday through Saturday from 10 a.m. to 5 p.m. or by appointment.
Call the Hendricks at 503-635-3456 or visit the Web site at www.ovationdesignbuild.com.