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Brady announces for mayor

New Seasons co-founder becomes second major candidate to declare for Sam Adams' position

New Seasons co-founder Eileen Brady announced for Portland mayor Tuesday, becoming the second major candidate to declare for the office held by Sam Adams, who has not yet announced whether he will run for re-election in 2012.

Former City Commissioner Charlie Hales announced for mayor last week.

Brady made the announcement on her campaign website. In a written statement, she took a veiled swipe at Adams, saying, "To create the Portland we want for our children will take more than new ideas. We need effective leadership."

In a possible reference to Adams' well-known habit of tackling multiple issues, Brady promised, "The leadership to start each day with a laser-like focus on creating good jobs and entrepreneurial opportunities for everyone."

Brady and her husband Brian Rohter co-founded New Seasons in 1999.

"Our goal was to create neighborhood grocery stores that treated customers and staff well, built a sense of community, and supported local farmers and ranchers. Today New Seasons Market has ten stores and about two thousand staff members," Brady said in her announcement.

Brady has also served on multiple boards and civic organizations, Governor Kulongoski's Oregon Health Fund Board, where she held the position of vice chair.

The entry of Brady and Hales into the race sets up the most hotly contested race for mayor in many years, whether Adams seeks re-election or not. Others thought to be interested in the position include Oregon Congressman Earl Blumenauer, Multnomah County Chair Jeff Cogen and political consultant Steve Novick.

In her announcement, Brady promised to visit all 95 city neighborhoods during her campaign.