Meet Jo Volm Day is Saturday at Farmers Market
- Cliff Newell
- Lake Oswego Review - News
Her special cinnamon rolls will be offered at the LOACC booth
You've been eating her rolls for years, now meet the woman who made them.
Jo Volm, Lake Oswego's greatest pastry celebrity, will be on hand for 'Meet Jo Volm Day' at the Lake Oswego Farmer's Market Saturday.
And unlike Betty Crocker or Little Debbie, market goers can be assured of one thing: Jo Volm is a real person.
'Jo will be at our booth, selling her cinnamon rolls and talking to people,' said Brenda Suteu, executive director of the Lake Oswego Adult Community Center.
'It's a big thank-you to Jo. With her generous heart she has given her name, image and right to sell the rolls, and she has been tireless in her volunteering.'
The special day is intended not only to celebrate the wonderful woman who made the ACC's cinnamon roll program possible, but also to 'keep the rolls in front of everyone's minds. The more we sell, the more proceeds we have for our Meal Network,' according to Andy Harris of the ACC Meal Network Advisory Board.
It was about a year and a half ago when Suteu arrived in Lake Oswego to join the ACC and soon found out about Volm's legendary cinnamon rolls, which she had baked at the ACC for many years.
That was all the inspiration Suteu needed to bring back the rolls as a fundraising project -aptly named Jo Volm's Legendary Cinnamon Rolls - and this marketing move was an unqualified success. Meal Network director Ruth Berberich said sales of the cinnamon rolls netted $5,000 last year, every buck of which went to the meals program.
'It has really reduced the debt for our meals program,' Berberich said.
There was one obstacle that had to be overcome to make the program a success: People's memory of how delicious Jo Volm's cinnamon rolls were.
'It took us months to get it right,' Suteu said.
Luckily, Volm was around to help.
'Jo was the ultimate taste test,' Harris said.
'She kept us honest,' said Suteu.
But others were also responsible for making the program a success.
'It has been a joy to watch the program come together,' Suteu said. 'Andy, Gail (Keck), Elaine (Dickson) and Julynne (Pang). Everyone has taken their piece and learned their piece well. They provide a product that is consistent and a product that's becoming more and more popular.'
'This product has unified the center,' Keck said. 'People at the ACC have really been able to get behind it.'
Suteu and the volunteers for the ACC Meal Network believe the more people eating their cinnamon rolls the better. So they are seeking to sell them at other coffee shops in Lake Oswego. The rolls are already available at My Place Deli and Mary's Woods.
'This is exclusively a Lake Oswego product, and you can only get them here,' Suteu said.
There is a change in the cinnamon roll program. The ACC Computer Learning Center will be selling the rolls starting Sept. 8 and earning money for their center
Coffee shop owners interested in Jo Volm's Legendary Cinnamon Rolls can call Brenda Suteu at the ACC at 503-635-3758.
The Lake Oswego Farmer's Market opens at 8:30 a.m. Saturday and is held at Millennium Plaza Park.
People coming to meet Jo Volm can be assured that the rolls will possess the ultimate in freshness. They will be coming out of the ACC ovens at 6 a.m. that morning.