As you may have noticed, there's been a big change made to the Lake Oswego Review. We have a new look.
However, perhaps our new masthead looks a little familiar.
The red color in Review, similar to our flagship, the Portland Tribune, and the slogan flag across the top of the paper that says 'Pamplin Media Group. Your town. Your paper,' is there to remind you that we've got backup. Head over to Beaverton or Tigard, Sandy or Estacada, Gresham or Oregon City and all their newspapers will bear the same look.
What is says to you, our valuable reader, is that while we'll continue to bring the local news in a way no other publication can, we've also got a stable full of similar publications around the metro area and in Portland itself ready to inform you of broader issues.
It was exemplified last week when we coordinated with the Tribune and other Community Newspapers to put together an in-depth package regarding Measure 49.
Pamplin Media Group President Steve Clark laid out our strategy for you in a column last week. And this is just one part of it - albeit a vibrant and noticeable one.