Broadway Street is about to be reinvented.

Estacada Urban Renewal Agency dollars will fund upgrades to the street’s public amenities.

The Broadway Streetscape project area will stretch from Second Avenue to Highway 224/211.

“(It will) essentially (be), building to building, reconstructing that street,” said Main Street Manager Terra Wilcoxson.

Although the project is still in planning stages, upgrades are likely to include sidewalk improvements, streetlighting, colored street crossings, planters or “foliage features” and art.

According to a press release issued by the Estacada Development Association, the effort will be the first step toward implementing the Estacada Downtown Riverside Area Plan (EDRAP), which was adopted in 2011 after a vigorous public involvement process.

Chamber of Commerce President Tamara Pugh said that when the EDRAP was adopted three years ago, it was a “dream” to revitalize and develop the downtown and riverside areas.

It is exciting for her to step into the implementation phase with the Broadway Streetscape Project.

“We’re incredibly lucky Estacada isn’t a place that’s just sticking a plan on the shelf. They’re actually doing it,” Wilcoxson said.

“I think we all think of Broadway as our front room,” said Mayor Brent Dodrill when asked why Broadway was selected as the first focus of the EDRAP and Urban Renewal funds.

“It just seemed like the natural place to invest and push out beyond that eventually,” he added.

Dodrill, Pugh and Wilcoxson emphasized that the improvements will not negate Estacada’s small town identity and the new features of the street will only enhance the city’s uniqueness.

Pugh said the idea is to revitalize the area in an effort to attract business and watch property values rise.

All three strongly encourage public input via in-person comment, telephone, email and meeting attendance.

Two public meetings are planned for that purpose.

The Broadway Streetscape Project conceptual design will be discussed during a public meeting at 7 p.m. Monday, March 17, at Hitchin Post Pizza, 458 S.W. Second Ave.

As the construction timeline and some design elements have yet to be finalized, the project has several “undetermined aspects.”

Public comment on those “undetermined aspects” is invited at a meeting at 7 p.m. Monday, March 31, also at Hitchin Post Pizza.

Wilcoxson stressed that all involved will do what they can to make the process as painless as possible for Broadway Street businesses and that business owner’s input on the least invasive construction timeline is welcomed.

For more information on the Broadway Streetscape Project and the EDRAP, visit

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