Estacada companies ready for Small Business Saturday
Come get your holiday shopping started at Small Business Saturday, scheduled for Nov. 28 in downtown Estacada.
The national campaign, sponsored by American Express, encourages consumers to spend a day shopping locally.
Many Estacada businesses are participating in the event and will offer a variety of sales and discounts.
The primary goal is to promote economic growth in communities and create opportunities for businesses, said Nancy Hoffman, executive director of Estacada Main Street.
Another goal of the event is to keep money within the Estacada community.
We want to encourage people to shop locally rather than driving to chain stores, Hoffman said.
Studies have shown that shopping locally is highly beneficial to the local economy.
One recent study found that if $100 is spent at a local business, approximately $68 stays in the local economy, whereas the same amount spent at a large business leaves only $43 in the local economy.
Hoffman said the event also strengthens community ties.
Events like Small Business Saturday encourage people to spend time downtown, so their familiarity with the businesses there grows, she said. There was a lot of positive feedback from businesses and shoppers last year.
Hoffman said the theme of this years event, the Estacada Express, links with historic estacada when the train came to and from Portland for the holidays.
The event will feature 11 local businesses, also known as shopping stations. Those who visit all of the participating businesses will be able to enter a grand prize drawing.