Estacada school district unveils new logo
The Estacada School District is in the process of rolling out a new logo and branding materials.
The branding was unveiled at the April 13 school board meeting and includes a logo and mission statement banner. District leaders worked with Creative Company, the same organization the city contracted to create the branding materials they unveiled earlier this year.
The district began the creative process last summer. One of the goals outlined in the districts strategic plan was improving communication by developing a concise and clearly stated message that represents their vision.
We wanted to create a message that focused on our outcomes and visions, said Cynthia Rathbun, the districts technology coordinator.
The districts mission statement addresses the districts focus on student achievement, stating that, Our mission is to equip every student with the skills necessary to be competent, resourceful and successful.
The districts new logo, which will be used on business cards and letterhead, features Estacada School District and inspire, engage, achieve underneath the design.
Rathbun believes the logos tagline emphasizes the districts dedication to student achievement.
(Aspire, engage and achieve) are action words, Rathbun said. They do things.
Similar to the citys new logo, the logo features the word Estacada with the Clackamas River running through it.
District leaders appreciate the visible connection to the city.
I love the connection to the community, Rathbun said. (While we were planning) we wanted to have that connection.
Scott Sullivan, director of curriculum, assessment and instruction for the school district, feels similarly.
I think (the new logo) will cause people to look at things in more detail, and see that the community works together, he said. I hope it inspires them to look deeper into our schools and community.
He believes its important to acknowledge the connection between the city and the school district.
To an extent, whatever the city does affects us, and whatever we do affects the city, he said.
Rathbun appreciates the unity the branding materials provide.
Were saying were all in this together, Rathbun said. Were saying that were all Estacada.