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Curves nears 10 years in business

Company prepares for makeover


by: ISABEL GAUTSCHI - Susan Wagner, owner of the Curves of Estacada, reflects on what it has taken to stay in business for nearly 10 years.The Estacada Curves is about to get a makeover.

In January, the circuit machines will be replaced and new Jillian Michaels workouts will be offered.

Curves refers to Michaels as “America's health and wellness expert.”

“They're really trying to upgrade the goal of workouts they do in here,” said Susan Wagner, owner of the Estacada Curves. “The purpose is for people to be hot and sweaty when they leave.”

As she prepares for the change, Wagner reflects on what it's taken to stay in business in Estacada for nearly 10 years.

The Estacada Curves will celebrate its 10th anniversary of being in business in July.

Many other local businesses have closed their doors long before making that milestone.

So what makes Curves different?

Wagner suspects it has something to do with the relationships she builds with the women who workout at Curves.

Living in a small town, she knows her clients professionally and personally.

“I know every person's name who walks through my door. Even if I haven't seen them in two and a half years,” Wagner said. She added that those kind of relationships probably wouldn't be possible in a big city like Portland.

Wagner, who is a certified Curves trainer, is able to utilize those friendships to personally motivate her clients as they exercise.

“I always tell people you have to do this for yourself, you can't do this for anyone else,” Wagner said. “The hardest part is to walk through this door.”

Once inside the door, the client receives a workout routine that can be modified to suit their individual needs.

Wagner said that women of all ages and sizes are welcome. The ideal Curves client is simply someone who is consistent.

For more information on the Estacada Curves and the Jillian Michaels, body basics and zumba classes offered there check out the business's “Curves of Estacada” Facebook page.



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