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Boxers finish first in Portland sports logo competition

Pacific dominates voting in the five-week, 32-team sports logo contest sponsored by Portlandsports.com


Embracing the role of underdog — or, perhaps, “dragon dog” — Pacific University swept to the title of Portland’s best sports mascot in a 32-team, playoff-style bracket sponsored by PortlandSports.com.

Buoyed by a huge social media push from students, alumni and even board of trustee members, the Boxers’ unconventional mascot knocked off the top-seeded Portland Trail Blazers in the second round of the tournament and eventually won out in a head-to-head battle against the Portland Stags ultimate frisbee team in the finals.

“This was a neat way to have a little fun around school spirit,” Pacific University trustee Tim Schauermann said. “We are proud of the way the whole Pacific community pulled together. A big thanks to the students, faculty and staff.”

The contest began five weeks ago when the Portland metro area’s 32 professional, college and amateur sports teams’ logos were seeded into four brackets — Portlandia, Rose City, Stumptown and Bridgetown. Voters were allowed to vote for each matchup individually and only once per day, and nearly 165,000 votes were cast during the course of the tournament.

Pacific’s cause began to gain momentum in the second round when the fifth-seeded Boxers were pitted against the Trail Blazers, but a social media blitz helped the Boxers to an 868-vote margin of victory.

Next up was a win over the Rose City Rollers to get into the Final Four, followed by a victory over the Portland Steelheads to set up last weekend’s title showdown against the Stags.

Prior to that matchup, Forest Grove mayor Pete Truax wagered a bottle of local pinot noir and a bottle of saké from SakéOne Brewery against a six-pack of local craft beer from Portland mayor Charlie Hales. In the end it was no contest, with the Boxers winning by more than 3,800 votes in the tournament’s largest victory, securing 64 percent of the final votes.

“This logo contest was a fun effort,” Schauermann said. “The board actually had some debate when adopting this logo over five years ago. There was some concern that it was too modern and not realistic of the real Boxer statue. But finally, after hearing it played well with younger demographics, we adopted it.”

In a release, the University said: “Boxer Nation rocked the vote, proving once again that a dragon-dog statue brought to the Forest Grove campus in the late 1800s can still steal the show.”

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