TriMet punches ticket to future
TriMet riders will have more options for paying their fares in their future. They still will be able to pay cash on buses and at light-rail vending machines, but they also will be able to pay with apps on their smartphones, TriMet-issued smartcards, and bank cards with embedded chips.
Were always looking for ways to improve the transit experience, and I know that simple conveniences like mobile ticketing make a big difference for our riders, said TriMet General Manager Neil McFarlane.
At least thats the concept approved by the TriMet Board of Directors in October 2012. Called the Electronic Fare Project, its goal is to use the latest consumer technology to make purchasing and using passes more convenient. The board is expected to approve soliciting bids for the project which is estimated to cost as much as $30 million this August or September.
But the union representing most TriMet employees has blasted the plan. In an open letter on July 25, Amalgamated Transit Union Local 757 questioned whether the agency could afford it, noting that ridership has dropped because of fare increases and service cuts. The union also said the plans costs already are out of control, saying the estimate has grown from $13 million to $20 million to $30 million over time.
Sure, some passengers might enjoy using the latest technology, but does this new fare collection system really make fiscal sense, particularly when it appears management is having a tough time determining what the final cost of the project will be? questioned ATU 757 President Bruce Hansen.
TriMet said the cost estimates have been updated as more research has been conducted. The upfront costs will be financed with general fund revenues, including fares and payroll taxes. TriMet said the project eventually will pay for itself by reducing fare evasions and the cost of handling all the cash the agency now receives.
A pilot project to evaluate the new components will begin when the Portland-Milwaukie light rail line opens in September 2015. The entire system is scheduled to be implemented by 2018.
TriMet riders are tech-savvy
TriMet officials believe they should have moved in this direction a long time ago. Many other transit agencies in the country already allow customers to pay fares with smartcards, including those in Los Angeles, San Francisco, Seattle and Washington, D.C., and transit agencies in Asia and Europe have been using them for years.
The TriMet board wants to leapfrog over the current technologies, however, and design a system with more options. To accomplish this, the board already has entered into a five-year, $2.4 million contract with CH2M Hill consulting firm to develop bid requirements for what could be the most advanced system of its kind and implement it.
But is the average rider ready and willing to embrace these options? TriMet officials believe the answer is yes. They point to the results of a 2010 demographic survey that shows TriMet riders tend to be younger, better educated, and earn more money than either the general population or non-riders. These are the kinds of people most likely to use the additional options, TriMet claims.
And, according to the survey, 84 percent of riders said they choose to take TriMet. A full 80 percent said they ride TriMet, even though they have a car. Only 16 percent said they are dependent on TriMet because they have no car or cannot drive.
McFarlane said TriMet must keep giving riders reasons to choose taking transit instead of driving cars.
Multnomah County has a higher percentage of low-income riders than the other two counties, however. Twenty-nine percent of Multnomah County riders live in households that make less than $40,000 a year, compared to 21 percent in Washington County and 22 percent in Clackamas County. TriMet says its recently created 14-member Transit Equity and Access Advisory Committee is expected to provide feedback on how low-income riders can take advantage of the new payment options.
TriMet also plans to take another ridership survey this fall.
TriMet officials said the current system for buying passes uses 19th-century technology cash and paper. By cash, they also mean credit and debit cards. Fare boxes on buses exchange cash for passes. Vending machines on light-rail stations take credit and debit cards and issue passes. More than 130 retailers currently sell passes, including Albertsons, Fred Meyer and Safeway stores. Riders also can buy them at the TriMet ticket office at Pioneer Courthouse Square in downtown Portland, and employers can buy passes for their workers.
But, TriMet officials contend, much of the retail world is moving away from cash purchases. Instead, more and more people are using pre-paid and rechargeable cards to buy things. And apps are being developed that allow smartphones to be used like cards. The phones are tapped on special readers instead of being swiped like a bank or gift card. And, in fact, cards with embedded chips are now designed to be tapped, too.
TriMet officials said such technologies offer benefits for riders. Instead of having to buy passes every day, week or month, riders could buy their own TriMet-issued reloadable tap card. Such a card would protect riders who lose them. Now, if a paper pass is lost, all of the remaining value is lost, too. But riders who lose their cards could notify TriMet and the balance would be transferred to a new card.
Such cards also would allow low-income riders to received discounts that are now beyond their reach. For example, a $100 monthly pass allows unlimited rides and transfers for a full month. But many low-income riders dont have that much money to spare. They can easily spend more than $100 a month by riding every day, however. A smartcard could track their spending and allow them to ride free once they spend $100 within a month.
And, TriMet officials noted, customers would still be allowed to use cash if they prefer.
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