Enhanced beauty of office just one of the benefits

by: VERN UYETAKE - Mike Hasson, owner and founder of The Hasson Company Realtors, stands in the living room of the newly renovated Lake Oswego office.An open house was recently held at The Hasson Company to show off renovations made to its offices in Lake Oswego.

The modifications went beyond fresh paint and updated furniture. The third of the company’s six offices to be transformed, the Lake Oswego office now offers agents cutting edge technologies enabling them to better serve their clients.

“An agent today is still bound by the age-old adage ‘Location, location, location,’ but now that location has broadened to be ‘everywhere, always!’” said Anya Valentine, director of marketing for the Hasson Company. “Mobility and creativity are quickly becoming the most important tools in an agent’s toolbox, in addition to the same foundational knowledge of the transaction process and industry trends that has always been expected of quality realtors.”by: VERN UYETAKE - Agent Emily Iverson gets assistance from agent services team member Caitlin McCloskey, at right.

President Mike Hasson’s vision for the renovations is to create an environment that provides agents with marketing and technology support and training, so that they can do their best work for their clients. With an eye on the recovery of the real estate market, he sees now as the perfect time to make the upgrades. He envisions agents popping from office to office as needed to conduct business and finding the same tools and functionality at each location. Eventually all the offices will be renovated, and while each will keep its local element, they will all have a cohesive look and functionality.

“Today’s agent is more mobile than ever before,” Hasson said. “However they still do their best when they spend time with other top professionals face to face. This space provides a higher quality experience with lots of flexibility, marketing and technology support. We are providing maximum service to our agents, better training, both formal and informal, which allows them to provide better service to their clients.”

Agents can have designated desks at the offices, or, as a growing number prefer, use the “hub,” a workspace equipped with all the tools needed. The idea is that agents can work from any of the six offices and find the same equipment and technology to maximize their productivity. Small conference rooms are outfitted with Apple TVs which connect seamlessly to agents’ iPads and computers and local printers, allowing them to present high quality visual proposals to clients, search properties and more.

At the core of the service upgrades is the addition of the agent services team, a group of media savvy professionals who help agents in their transactions, training, introduction to new technology and working efficiently with all the tools available in the office from anywhere.

Agents, regardless of which office they work from, can attend training sessions via webinars broadcast from a single location, such as the Lake Oswego office’s large conference room. This is one way agents can network with their peers in other offices and share in their expertise. They are also encouraged to get together online in users groups to network.

“Embracing new technologies is a must for the ‘new breed of agent,’ with the additional challenge of building and maintaining excellent face-to-face customer service,” Valentine said. “Communication is key from all angles: agent to client, agent to brokerage, client to other potential clients, agent to potential clients and brokerage to potential clients.”

Ward Spears, Hasson Company’s managing principal broker at the Lake Oswego office, said the technology was an important component of the renovation, but the beauty of the upgrade also was an asset.

“Clients really appreciate having up-to-date technology — it improves their experience,” Spears said. “This is our home, our living room and we treat our clients like we would if they came to our home. It’s comfortable getting together.”

Spears added, “The real estate industry has come through a turbulent time. Innovations had to be made and Mike sees things about six steps ahead of the industry.”

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