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Devine Color introduces curated collection of paints, wallpapers

New line makes home decorating simple for DIYers


by: SUBMITTED PHOTOS - This china cabinet is painted in Devine Color Pond; a matching wallpaper is used on the back of the cabinet.

To help homeowners tackle smaller DIY (do it yourself) decorating projects with style and ease, Devine Color has created a new collection of 12 trend-proof interior paint colors, offered — for the first time ever — alongside a selection of six coordinated, self-adhesive wallpaper patterns. The new paint collection and Devine Color wallpapers are available nationwide at Target stores.

Devine Color is known for its artistic color sense, rich, creamy texture and carefully edited palette of 200-plus luminous hues. Creative director Gretchen Schauffler of Lake Oswego mixes each color by hand to create custom blends that stand the test of time. She equates the new palette to a “fabulous party, where each hue’s personality pairs well with others and enhances the atmosphere.” In addition to its well-edited range of colors, the line also features smart sizes, including 8-ounce samples and a new 2.5-liter can that makes purchasing the right paint quantities for accent walls, trim makeovers, furniture refurbishment and craft projects economical and stress free.

“We wanted to create a range of amazing neutrals and accent colors that had enough depth to work with each other and the existing decor in any home,” Schauffler said. “To achieve that, each is blended by hand, mixing colors and undertones until we achieve a custom color that feels utterly inspired for everyone. You don’t need 20 pinks when you have a pink strong enough to stand with — and up to — the rest of the rainbow.”

This living room is painted in Devine Color Starlight, the wallpaper is Cable Stitch in Starlight.

The line also proves that neutral need not be white or beige. Three subtle colors in the line can be used without fear of clashing with a room’s decor or fighting other accent colors: Devine Starlight is a dusky mid-range purple, Devine Firefly is a creamy, sunny light yellow, and Schauffler calls Devine Meadow a dream green.

“Green can go so institutional,” she said. “We wanted Devine Meadow to be effortless, with a mix of yellow and blue undertones that feel natural and earthy.”

To complement the palette, Devine Color Prints and Patterns wallpaper designs are coordinated to the paint colors. Each self-adhesive wall covering can be easily applied, removed or even re-positioned without a professional installer. The range includes geometrics, chevrons, stripes, fleur-de-lis motifs and metallic gold-accented wovens and trellis designs.

“We hope this collection will empower and inspire people to try something new,” Schauffler said, “and to create and decorate fearlessly, knowing they have foolproof tools at their disposal.”

The 2.5-liter paints cans and wallpaper rolls are $29.99 each, and are available at Target stores and Target.com/diy. One roll of wallpaper covers a 3.5-by-8-foot surface.

For more information, visit DevineColor.com.

Used to paint this office is Devine Color Blossom with black and white Zigzag wallpaper.




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