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Tickets available for Oregon Wine Symposium

Registration is open for the 2017 Oregon Wine Symposium on tap this coming February in Portland.

Presented by the Oregon Wine Board, Oregon Winegrowers Association and Pihl Excavating, the Feb. 21-22 symposium offers opportunities to hear leaders and experts discuss the latest topics in viticulture, enology and wine business. It’s also the Northwest’s biggest wine industry trade show, with more than 170 exhibitors.

“This is the marquee educational event and trade show in the Pacific Northwest for wine industry professionals, delivering cutting-edge technical and business intelligence trends across all aspects of the wine business,” said David Beck, chairman of the Oregon Wine Board. “Attendees can learn from innovators, connect with colleagues, and grow their business with new products and services showcased at the trade show.”

Due to popular demand the experimental wine tasting has been expanded. Attendees will have dedicated time to learn from vineyard and winery experiments their peers are conducting across Oregon.

Enology sessions include: Water Usage in a Winery and Developing a Quality Sparkling Program. Viticulture sessions include: Urgent Issues: Red Blotch and Trunk Disease; and Understanding your Site: Soils, Rootstock and Varieties.

There will be two new business tracks, distinguished by sales channel focus: one for direct-to-consumer and one for selling thorough the three-tier system. Sessions will explore successful strategies for building winery businesses, including managing and educating distributors and increasing direct-to-consumer traffic through creating unique tasting room experiences and digital marketing strategies.

Following the first day’s sessions, stop by the trade show floor for the Oregon Wine Soiree from 5-6:45 p.m. Feb. 21, a social and networking celebration of the industry’s hard work and shared passion for Oregon wines. This event is included in attendees’ full ticket for the symposium, which will be held at the Oregon Convention Center, 777 N.E. Martin Luther King Jr. Blvd., Portland.

For more information, visit symposium.oregonwine.org.