New Willamette Marketplace shop offers frozen fun for families

In these hot days of July, people’s thoughts often drift to the cool, delicious taste of frozen yogurt.

Crave Frozen Yogurt is now ready to help them. Larry Mil-ler’s new business is located in the Willamette Marketplace in the Willamette neighborhood, and Miller intends to make it better than your average frozen yogurt shop. by: SUBMITTED PHOTO - Crave Frozen Yogurt will offer a family fun place in a high tech atmosphere at Willamette Marketplace.

“We’re offering 24 flavors and 70 toppings,” Miller said. “It’s all a self-service concept, so just grab a cup and pick a flavor. One machine will have three flavors for diabetics. We’ll serve low fat, no sugar, and we’ll have a machine that does strictly sorbets for people who can’t do dairy.”

Miller has owned a variety of businesses, but this is the first time he has taken on frozen yogurt. He was convinced it would be a success after tasting the frozen yogurt of Honey Hill Farms of Sugar Creek Foods, based in Virginia. He is also convinced that West Linn is the perfect place for a frozen yogurt shop.

“I was looking to establish some frozen yogurt cafes in nice community settings,” Mil-ler said. “After making some studies, I thought West Linn would make a great location. At this location there is a lot of traffic, a stable income base, schools, sports and youth organizations. It’s a real neat family community. The demographics favor moms and kids.”

Inside Crave Yogurt there is a high-tech atmosphere with a free Wi-Fi lounge. The shop will be ideal for families coming in after ball games. It will be all about fun, family and frozen yogurt.

Miller’s new shop is part of a national trend of more and more people loving frozen yogurt. People are cooling off the tasty way.

“There are more frozen yogurt shops opening nationally and regionally,” Miller said. “It’s nutritious, really tasty and it’s really good for you. We’re more health conscious now.”

Miller is busy hiring local high schools kids as employees, which will make Crave Frozen Yogurt truly a West Linn business.

“We’re investing in (the) Main Street (program),” he said.

Crave Frozen Yogurt is located at 2000 Eighth Ave. in West Linn. For more information, call 503 557-1000.

Contract Publishing

Go to top
Template by JoomlaShine