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Online baby store grows up to brick and mortar

Wilsonville's Kayti Graham has opened Cute as a Button Baby Boutique in Willamette


Cute as a Button owner Kayti Graham stands with store manager Katie Bressler in front of some of the many products sold at store, which carries clothing and accessories for newborns through children size 24 months, and their mothers.

After 18 months of overwhelming success as an online business, Cute as a Button Baby Boutique has opened a brick-and-mortar store in West Linn.

Owner Kayti Graham launched the company early in 2015, offering high-end, quality baby and toddler clothing, gear and products for children, sizes newborn to 24 months, and their moms. The business had outgrown her Wilsonville home, and when the space at 2170 Eighth Court in West Linn came available, Graham jumped to secure it.

“We’ve experienced a 200 percent increase in business since we began,” she said. “All of this was stored at my house.”

Cute as a Button Baby Boutique was launched out of necessity. Graham’s son did not like riding in his car seat, so shopping excursions were limited to a 20-minute duration.

“That meant that I was limited to where I could shop for items, basically at big box stores,” she said.

She didn’t realize until her son was born how important using natural products is. She wanted him to be surrounded with toys and clothing that were chemical-free, and she began sourcing natural products for her family’s own use. At the urging of friends, Cute as Button Baby Boutique was launched, offering parents a website to order the latest in top-quality, natural children’s clothing, accessories, toys, books, car seats, carriers, strollers, bath products, bath tubs and more.

She focuses on local brands as much as possible and always stays one step ahead of the big box stores. She carries unique items, such as EZ-PZ mats, silicone mats with shaped plates that kids cannot lift and toss to the ground. She also carries the world’s smallest foldable stroller.

“It can fit in an overhead luggage carrier or under an airplane seat,” she said. “I focus on bringing in lines you won’t find at big box stores, I aim to stay ahead of the trends. We’ve got everything, from sippy cups to strollers, cloth diapers, natural and organic products. We offer a baby registry, and can help suggest items you need when you are first home from the hospital, or as baby shower gifts.”

Cute as a Button Baby Boutique offers free shipping, and orders are shipped within 24-48 hours. Customers can take advantage of a loyalty program, and get advice from Graham or any of her staff people, all of whom are mothers.

“The shopping experience will be a unique one all in its own,” said Katie Bressler, store manager. “There is really no other store like this in the area, where you can see, feel and learn about baby wearing, cloth diapering and all the elements of using local, natural products for kids.”

The store is open from 11 a.m.-4 p.m. Tuesday through Saturday, and by appointment.

“After all, we’re moms and want to spend time with our kids,” Graham said.

Cute as a Button Baby Boutique is located at 2170 Eighth Court in West Linn. Learn more online at cuteasabuttonbabyboutique.com.

Contact Barb Randall at 503-636-1281 ext. 100 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

STAFF PHOTOS: VERN UYETAKE  - Graham loads a wall with merchandise for the new brick-and-mortar store. She has operated Cute as  a Button online for the past year and a half and jumped at a chance to open a storefront to serve customers.