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Fitness center celebrates anniverary on surge of success

Fitness center celebrates anniverary on surge of success

REVIEW PHOTO: VERN UYETAKE - Erin Moone, left, and Dionne Del Carlo are reaching for their dreams at StarCycle. The Lake Oswego-based fitness center now has four franchises and three more are on the way.

What do you get when you combine two great friends with great experience with a great idea?

You get StarCycle. After just three years, the Lake Oswego-based fitness business is doing so well; pals and partners Erin Moone and Dionne Del Carlo now have four locations and are franchising StarCycle across the country.

Right now they are saying, “Colorado here we come,” since they will be opening a StarCycle in Denver this month.

Whoever thought you could get so fit and have so much fun while peddling a stationary bicycle? Moone and Del Carlo did.

“StarCycle really focuses on working the entire body,” Del Carlo said. “We work the entire body with knowledge and professionalism. It’s not just 45 minutes of riding fast.”

The success of StarCycle seems to have been written in the stars. Del Carlo and Moone have been friends for only five years, but before crossing paths they seemed to lead parallel lives. Both grew up as Northern California girls, went to the same university (U.C.-Santa Barbara) but never met, despite overlapping two years. They also had siblings who attended Stanford at the same time, and they knew several of the same people. When they finally got together in Portland, Moone and Del Carlo had each built a formidable resume as fitness experts.

“Together we combine 30 years of fitness training,” Moone said. “We’ve both done yoga, pilates, Barre 3.” Plus ballet, other exercise disciplines, and even modeling.

This passion for fitness blossomed into a business partnership, and when they got the idea for StarCycle, they were ready to roll. They stirred all of their experiences together and came up with StarCycle. Their concept was a fitness workout that combined music and choreography while riding a cycle. Their doubts about whether StarCycle would work or not were fleeting.

“Almost from the start we thought we might be able to franchise this,” Del Carlo said. “We thought franchise would be the right path. Our Vancouver team pushed us to put a StarCycle there.”

Their workout center at Second Street in Lake Oswego quickly began to fill up with clients. One of their biggest success stories is Kelly Mreen, who literally worked her way up from the back row.

“Kelly is an awesome instructor,” Moone said. “She lost 40 pounds. After she had been doing this awhile she told us, ‘I want to audition!’”

“StarCycle really spoke to me,” Mreen said. “I love that it’s high energy, and I got to work out in the dark, so I wasn’t intimidated.”

Being in the dark was important to Mreen, who was totally lacking in confidence at the start.

“I could barely finish a class,” she said. “I put myself in the back row. But I worked my way up until I was in the front row next to the instructors. After a year and a half I wanted to be an instructor. I’ve been an instructor for a year now.

“StarCycle has been incredible for me all the way around. I’m a better person, mom and friend. Now I’m addicted to a healthy lifestyle.”

Certainly, building a successful business in three years has involved a lot of work, but Moone and Del Carlo have made it look easy.

“It never feels like work to us,” Moone said. “I feel the joy of connecting with our clients and community and helping them to feel better. It’s also fun working with other businesses, like we’re doing for the Lake Run.”

“We love what we do so much,” Del Carlo said. “Our dream is to keep doing it. It’s not a job. We do it for our own lives and our children. Our kids already want to be teachers. Watching StarCycle has engrained the healthy lifestyle in them.”

On May 12 Del Carlo, Moone and all of the “StarCycle Family” will celebrate their third anniversary. All four of their studios will be having parties, and the number of them will quickly expand in the coming years.

“By the end of the year we should have three more franchises,” Moone said. “There is no limit to what we can do. The important thing is to find the right partner, not just find another franchise.”

StarCycle is located at 459 Second St. in Lake Oswego. For more information, go to starcycleride.com.

  • BurnCycle marks first year

    BurnCycle, owned by Lake Oswego resident Jessi Duley, is celebrating its first anniversary this month. Several events are planned.

    • To enable mom to Ride Like a Mother, first classes for mothers are free in May.

    • BurnCycle is a sponsor of the Lake Run and will donate $5 to Lake Oswego Women's Club for every person wearing BurnCycle gear to the event.

    • From May 16-21, everyone who rides with BurnCycle will be entered into a drawing for a free, one-year membership.

    • From May 30-June 5 select classes will be free, as new instructors are trained.

    • Ride with BurnCycle in Lake Oswego's Fourth of July parade.

    BurnCycle has locations in Lake Oswego at 4811 Meadows Road, Suite 109, and at 901 N.W. 10th Ave., Portland. Learn more online at burncyclepdx.com.