Handful aims to move sports bra production from China to U.S.
Campaign goal is to raise $50,000 by July 1
Handful Sports Bras, a company manufacturing a sports bra with removable pads, has launched a campaign to move production of select styles to Oregon from China.
Handful Sports Bras was founded in 2006 by veteran fitness expert Jennifer Ferguson to create the perfect sports bra both stylish and versatile that she and other active women had been craving. The company is led by four women, including Jody Filkins and Cary Goldberg, both Lake Oswego residents.
As a loyal fan base has grown, and desire has increased to innovate new products to satisfy a diverse customer base of fitness enthusiasts and breast cancer survivors, the company began looking to bring its business to the United States. An Oregon manufacturing partner has been secured and, to complete the transition and repatriate production, Handful is partnering with Portlands recently launched Crowd Supply to use pretail sales to finance the move in an accelerated manner.
The Made in the USA Handful Crowd Supply campaign aims to raise $50,000 by July 1.
U.S. manufacturing fits best with Handfuls core values of supporting our local economy, said Ferguson, chief executive officer of Handful. This transition in manufacturing from China to the U.S. will allow Handful to bring new products to market more quickly and allow our company quality control and more direct access to the manufacturing process, resulting in the highest quality product for our customers.
The campaign launched mid-May, and while diehard fans can pre-purchase the Made in the USA bras before they come off the production line, new fans including men will be able to support the effort by buying T-shirts that reflect a company culture where a sense of humor is required. The first bras to be made in Oregon will be, appropriately, Freshly Squeezed Orange and Gettin Lucky Green. If you arent a Beaver or a Duck, Booya Black will be the third color option from the first Oregon production run.
To learn more and participate in the crowd supply campaign, visit crowdsupply.com/handful/made-in-the-usa-handful-bra.
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