New restaurant gets A for freshness
Joy Teriyaki sets up latest franchise in West Linn
Justin Hwang intends to keep opening Joy Teriyaki restaurants until diners stop liking them. That doesnt figure to be any time soon, it seems.
The 14th and latest Joy Teriyaki franchise has opened its doors at 19068 Willamette Drive in West Linn. The 31-year-old Hwang is well on his way to being a teriyaki restaurant tycoon, despite facing lots of competition, and he knows just why his business keeps expanding: freshness.
We cook to order, Hwang said. Nothing is pre-cooked. Fresh vegetables are cut every morning. A lot of teriyaki restaurants try to save money on their ingredients, but we always try to buy the best in ingredients and keep it fresh.
The Joy Teriyaki story started in Portland several years ago when Hwangs dad opened the first restaurant on 181st Street in Portland. Meanwhile, the young man was studying restaurant management, until he had a bright idea.
I told my dad, Hey, why dont I take over your restaurant? Hwang said. Pops was agreeable, Hwang became a restaurant management school dropout, and he went on to achieve a success that just keeps growing.
The freshness rule applies to the entire Joy Teriyaki menu, which offers countless combos and variations on chicken, shrimp, beef, pork, and salmon.
Keeping it all in the Hwang family is Justins lovely wife Jeannie, who is very helpful, courteous and inspiring to customers.
The secret ingredient to Joy Teriyakis success is Justin Hwang himself. He is always the chef when a Joy Teriyaki franchise opens, which assures that the restaurant will get off on the right foot.
He wears his credentials right on his white chefs jacket: The words read Le Cordon Bleu Culinary School in California, which is his alma mater.
Hwang figures to be moving on pretty soon, however. He already plans to open four more Joy Teriyaki restaurants in the Northwest.
For more about Joy Teriyaki, go to joyteriyaki.com.