Oregon wine industry continues record-setting pace
Annual census reports 39 percent jump in production; sales leap 11 percent
Oregons wine industry continues the strong momentum of recent years in 2014 as overall production in the state jumped an impressive 39 percent to more than 78,000 tons, according to the 2014 Oregon Vineyard and Winery Census Report released by the Oregon Wine Board (OWB). It marked the third straight year of double-digit production gains. The annual census was conducted by Southern Oregon University Research Center (SOURCE).
Oregon wine enjoyed another headliner year across the board fueled by consumer demand, said Ellen Brittan, chairwoman of OWB. Market and sales trends continue to validate the growing acceptance of the exceptional quality wines being produced in all regions of the state.
The census report comes as preparation is nearing for the 2015 harvest, which is expected to produce another outstanding crop from a historically early harvest. The complete census report is available on the OWB website, industry.oregonwine.org.
Overall sales of Oregon wine are trending up 11 percent so far in 2015 as reported by Nielsen, a global marketing research firm.
The Oregon wine industry is extremely healthy, she said. Oregons increase in sales compares with an industry average increase of 4 percent. Most Oregon wines participate in the $12-a-bottle and up segment, which is the fastest growing segment of the industry.
Additionally, the state also posted a whopping 50 percent jump in export sales. Brittan said the huge increase in international sales is a strong indicator that the industrys expanded international marketing efforts over the past several years are paying off, particularly in Asia, Canada, the U.K. and the Scandinavian countries.
Brittan also pointed to Oregons stellar reputation for producing wine of exceptional quality as another factor in the industrys growth. For example, The Wine Advocate, a respected industry publication, recently rated 357 Oregon wines representing 12 different varieties from 13 different growing regions at 90 points or higher.
Every region of the state showed impressive gains, but the Northern Willamette Valley led the way in production, representing nearly two-thirds of overall production and up 41 percent over 2013. Pinot noir again led production with 45,239 tons, up 40 percent. Pinot gris remained Oregons second most popular grape planted with production of 13,701 tons.
The total number of wineries grew to 676, continuing a steady growth trend. The number of vineyards in the state topped 1,000 for the first time at 1,027, an 8 percent increase.JW_DISQUS_ADD_A_COMMENT