New campaign targets domestic violence
'PDX Says No More' is aimed at raising awareness and encouraging intervention
October is national Domestic Violence Awareness Month, and several Portland-area nonprofits and advocacy groups are teaming up this year to raise awareness, educate the public about local services available to victims and survivors and encourage bystander intervention in an effort to end domestic violence and sexual assault.
We know that one of a survivors best resources is a community that supports and believes them, says Call to Safety Executive Director Rebecca Nickels, who is helping to spearhead the PDX Says No More campaign.
The goal, she says, is to help community members know what they can do about domestic violence, how to get involved in ending it, and how to find important lifesaving services.
The campaign involves advertisements in movie theaters around the Portland metro area, including one in Canby and one in Milwaukie. There will also be signs on TriMet bus stops in downtown Portland and targeted ads on Facebook for users in the area, as well as ads on Pamplin Media Groups websites.
By educating the public about dynamics and patterns of abuse that are largely misunderstood, we believe we can empower bystanders to intervene and end the pattern of domestic and sexual abuse both in our communities and nationwide, says Melissa Eribaum, executive director of Clackamas Womens Services.
Clackamas Womens Services is partnering with Call to Safety to organize the campaign, with support from El Programa Hispano Católico, Home Free, YWCA, NAYA and Womens West, as well as endorsements from the Raphael House of Portland, Bradley Angle, Domestic Violence Resource Center and Impact NW.
The campaign is locally organized, but is described as being in solidarity with NO MORE, a national campaign that began in 2013 as a collaboration between several advocacy groups, corporations and the U.S. Department of Justice. Nationally, NO MORE has produced a celebrity public service announcement campaign, creating a series of TV spots and print and online ads.
To learn more about No More PDX or to get involved, go to www.pdxsaysnomore.org.