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Poll: Support for Measure 97 erodes when voters hear pros/cons

TRIBUNE ILLUSTRATIONAn overwhelming majority of Oregon voters support a corporate sales tax measure on the November ballot, according to a new poll by icitizen, a nonpartisan survey firm.

It’s the second poll in less than a week to show Measure 97 with a big lead, but the icitizen survey included several follow-up questions, which indicate that voters’ opinions change when they learn more about arguments for how the gross receipts tax would work.

EO MEDIA GROUP“This suggests messaging about the effect on an Oregonian’s pocketbook can make for a tighter race in November, depending on either camp’s ability to market the measure in their favor,” said icitizen polling analyst Cynthia Villacis.

The measure, backed by a coalition of public employee unions, would levy a 2.5 percent tax on certain corporations’ Oregon annual sales exceeding $25 million.

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