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Poll: Support for Measure 97 erodes when voters hear pros/cons

TRIBUNE ILLUSTRATIONAn overwhelming majority of Oregon voters support a corporate sales tax measure on the November ballot, according to a new poll by icitizen, a nonpartisan survey firm.

It’s the second poll in less than a week to show Measure 97 with a big lead, but the icitizen survey included several follow-up questions, which indicate that voters’ opinions change when they learn more about arguments for how the gross receipts tax would work.

PAMPLIN MEDIA GROUP/
EO MEDIA GROUP“This suggests messaging about the effect on an Oregonian’s pocketbook can make for a tighter race in November, depending on either camp’s ability to market the measure in their favor,” said icitizen polling analyst Cynthia Villacis.

The measure, backed by a coalition of public employee unions, would levy a 2.5 percent tax on certain corporations’ Oregon annual sales exceeding $25 million.



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