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A Wolfe in Lamb's clothing

Troy Wolfe takes over for Nick Goldsmith as store director of Nature's Choice Market

STAFF PHOTO: VERN UYETAKE  - Troy Wolfe, the new store director at Natures Choice Market in Lake Oswego, is eager to get to know the shoppers and get involved with the community.There’s a new face in the aisles at Lamb’s Nature’s Choice Market.

Troy Wolfe has taken on the role of store director, replacing longtime manager Nick Goldsmith, who moved to Arizona in July after all of the Lamb’s markets were sold to the Bales Marketplace grocery store chain.

“I’ve known Nick for years. I am focusing on the wonderful things he did and making sure we provide our shoppers with the best community grocery store experience every day,” Wolfe says.

Wolfe brings more than 30 years of experience in the grocery business to his new post. He has served as store director at the Bales Marketplace on Farmington Road in Aloha and the Cedar Mills store in Beaverton. Prior to that, he owned an independent grocery store in Bend, CE Lovejoys.

“And now I’m here,” he says. “I am close to home and get to work in my community. I’m excited to be part of my community.”

Wolfe lives in West Linn with his wife, Kris, and 13-year-old son, Tanner, a student at Rosemont Ridge Middle School. Wolfe said he spends a lot of time at local farmers markets seeking out the latest food products to bring to the store.

“My goal is to be the first to bring those new products into the store,” he says. “It’s lots of fun to see what is out there.”

Wolfe says his main focus is to have the best staff, the best store and provide the best customer service. In an effort to keep competitive, Wolfe said prices are being reduced on thousands of items in the store.

“I am very excited to be here,” he says. “The community and the associates have been very supportive of me.”

Wolfe encourages patrons to seek him out when shopping at the store. “Just drop in and introduce yourself,” he says.

Lamb’s Natures Choice Market is located at 1377 S.W. McVey Blvd. in Lake Oswego. Wolfe can be reached at the store or by email at twolfe@lambsmarkets.com.

Contact Barb Randall at 503-636-1281 ext. 100 or brandall@lakeoswegoreview.com.