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It's showtime!

40th annual NW Natural Street of Dreams opens Saturday, and it's expected to draw at least 70,000 people to Lake Oswego


REVIEW PHOTO: VERN UYETAKE - The Mid-Century Evolution home features clean lines, open spaces and floor-to-ceiling doors and windows.As construction vehicles squeeze into parking spaces at the intersection of Goodall and Knauss roads and builders hurry to finish last-minute details on multimillion-dollar homes, it’s hard to believe that this year’s NW Natural Street of Dreams all started with one house.

One remarkable house, but an old one — with leaking ceilings and rotting walls.

Some local preservationists pushed for the sensitive restoration of the historic Shaw House, which was designed by Portland architect John Yeon and built in 1950. Instead, the home received an extensive remodel from Cornerstone Construction Services and will now serve as the centerpiece for the Street of Dreams at The Highlands.

Starting Saturday and through Aug. 30, the public can tour the Shaw House, along with eight new high-end homes priced at $2.5 million or more, when the 40th annual luxury home show opens its doors in Lake Oswego. In addition to the homes, festivities will include a Style at the Street fashion show on Aug. 11, a Dream for Doernbecher fundraiser on Aug. 17 and a celebration of veterans on Aug. 21.

“There is something for the entire family at the Street of Dreams this year,” says Rachel Trice, vice president of membership services and events for the Home Builders Association of Metropolitan Portland.

The HBA expects this year’s show to be big. With an anticipated 70,000-80,000 visitors, it could be one of the largest single events ever held within Lake Oswego city limits.REVIEW PHOTO: VERN UYETAKE - The Shaw House, designed by architect Jon Yeon and built in 1950, received a luxury home remodel from Cornerstone Construction Services for this year's Street of Dreams.

The Street will show off the finest in traditional, Mid-Century Modern and ultra-modern design from six builders: Brian Schmidt Builder, BC Custom Construction, Cornerstone Construction Services, Pahlisch Homes, Stephens Homes and Westlake Development Group. The homes range from 4,106 square feet to more than 5,730 square feet, and most feature outdoor dining areas; top-of-the-line, energy-efficient appliances; and ceiling-high doors and windows.

One of the homes has flat, surround-sound speakers hidden inside its walls. Another has a designated room for “pooja,” or meditation, designed to fit its residents’ culture. A three-story home has separate laundry facilities on each floor, and another boasts a free-floating metal staircase.

Those are the kinds of extravagant features show-goers have come to expect, but bringing the Street of Dreams into an existing neighborhood certainly came with its own set of challenges. The HBA last fall began meeting with small groups of Forest Highlands neighborhood homeowners, who were initially concerned about construction inconveniences, stormwater runoff issues and increased traffic on their streets.REVIEW PHOTO: VERN UYETAKE - The Adeline, a traditional home on the Street of Dreams, includes a floating staircase and a boiler-heated radiant floor system.

Early on in the building process, the development’s project manager, Jesse Nemec, handed out his phone number to many of the nearby neighbors. If a builder parked a construction vehicle in front of a neighbor’s house, Nemec likely got a call.

City regulations limited many potential issues. The development’s R-7.5 low-density residential zoning requires low lot-coverage ratios, depending on a building’s height. A home more than 25 feet high can’t cover more than 25 percent of the lot. Builders also used rain gardens, bioswales and a large underground detention tank to keep stormwater from flowing into the city sewer system.

The HBA took charge of directing traffic for the show. As visitors enter Lake Oswego, signs will point them toward either weekday parking at Lake Oswego Junior High School (2500 Country Club Road) and nearby River West Church or weekend parking at an office complex at 4000 Kruse Way Place. From there, a shuttle will take them to and from the Street of Dreams to avoid traffic jams in the neighborhood.

From the city’s point of view, the biggest challenge of the event will be getting people to the designated parking spots — and making sure they use them, says Assistant City Manager Megan Phelan.

Phelan says a team of people from the Lake Oswego Police Department and the city’s traffic engineering group will be paying close attention to traffic, especially during the first week of the show, to make sure that show visitors don’t park in surrounding neighborhoods.REVIEW PHOTO: VERN UYETAKE - Cornerstone Construction Services stripped the Shaw House to its studs earlier this year, but has now completed its remodel of the historic house.

“We understand that it definitely will have an impact, so we’re just being thoughtful and trying to minimize the impact as much as possible,” Phelan says.

In addition to the parking and traffic flow team, Phelan says the city is prepared to pull together additional groups quickly if any unanticipated issues arise. The city also will be open to hearing public complaints regarding the show, Phelan says, and people with concerns should call the nonemergency police line at 503-635-0238.

While the city in some ways is preparing for the worst, Phelan says she’s optimistic that the event will have a positive impact on the city — and on the people who visit.

“They get to see just how wonderful the city is and what a great school district (we have), and all the parks and restaurants and retail,” says Phelan. “I think that it’s a really neat opportunity to highlight everything Lake Oswego has to offer.”

In addition to the parking shuttles, a downtown Lake Oswego trolley will further connect the Street of Dreams with the city. The trolley will be available for weekend show visitors who want to spend some time away from the Street and explore more of the surrounding community.

After shopping at the farmers market in Millennium Plaza Park or having lunch at a nearby restaurant, visitors can hop on the trolley at the intersection of Second Street and A Avenue to get back to the show. It’s one of many ways the HBA has partnered with the city to turn the Street of Dreams into a boon for the entire city and business community.

Phelan says show-goers will receive a handout when they check in for their tour, with information about the city and its offerings. Lake Oswego Chamber of Commerce CEO Keith Dickerson says the Chamber will host a private ribbon-cutting ceremony for the show on July 31, an effort meant to recognize the significance of the month-long event and to show that “the city and the community and the business community validate what’s going on.”REVIEW PHOTO: VERN UYETAKE - The 40th annual Street of Dreams includes a full range of high-end homes, from Mid-Century Modern and traditional to ultra-modern.

Dickerson says that over the months leading up to the show, the Chamber has encouraged businesses to put their best foot forward, “add a little sparkle” to their services and welcome the show’s tourist influx. With the show days away and the Chamber’s Village Flower Baskets in full bloom along the city’s main thoroughfares, he says he’s looking forward to welcoming visitors into a “friendly” and “open” business community.

“Business leaders are excited,” Dickerson says. “They’re anticipating that this is going to be good for business and (that it will) bring in some fresh people to see how wonderful our community is.”

Contact Kelsey O’Halloran at 503-636-1281 ext. 101 or This email address is being protected from spambots. You need JavaScript enabled to view it..

IF YOU GO

What: 40th Annual NW Natural Street of Dreams

When: Saturday, Aug. 1 to Sunday, Aug. 30

Where: The Highlands in Lake Oswego, at the corner of Goodall and Knauss roads

Hours: 10 a.m.-9 p.m.

Tickets: $17 and available until 7:30 p.m. daily; kids 10 and younger get in free.

Details: The Highlands features 16 residential lots that range from a quarter-acre to a half-acre. The show will feature nine homes, priced around $2.5 million. Parking will be offsite, with shuttles to the show.

More info: streetofdreamspdx.com

ON THE STREET

• REALTOR DAY

Realtors who present a business card or photo I.D. can receive complimentary entry to the Street of Dreams on the first Monday of the show. The event also includes wine tasting, a catered lunch during certain hours and voting for the prestigious “Realtors’ Choice” awards.

Where: The Highlands in Lake Oswego, at the corner of Goodall and Knauss roads

When: Aug. 3, 10 a.m.-9 p.m.

• STYLE AT THE STREET

For a chic — and cheap — Street of Dreams experience, the Style at the Street event allows guests to enjoy the home tour along with a series of fashion shows, salon and spa giveaways and home design tips. Those who donate $10 will receive a wristband with drink tickets and access to a VIP area with style tips, makeup demonstrations, wine tasting, dessert and chocolate sampling and fashion shows.

Where: The Highlands in Lake Oswego, at the corner of Goodall and Knauss roads

When: August 11, 6-9 p.m.

Tickets: $17 Street of Dreams entry ticket; $10 suggested donation for VIP wristband.

• DREAM FOR DOERNBECHER

Visitors can enjoy a home tour and summer buffet for a good cause. At this event, 100 percent of the proceeds will benefit Doernbecher Children’s Hospital — namely, Oswego Friends of Doernbecher’s grant program and their new Oregon Health and Science University Patient and Family Guest House. Participants can also spin the “Wheel of Fun” and enter drawings for the chance to win prizes.

Where: The Highlands in Lake Oswego, at the corner of Goodall and Knauss roads

When: Aug. 17, 5-8:30 p.m.

Tickets: $50; available at oswegofriends.net

• CELEBRATE VETERANS

To honor and celebrate veterans, all current and former military members will receive complimentary admission for themselves and three family members on this day. A midday program will include a flag raising ceremony and a hosted lunch, along with a concert by country musician Kurt Van Meter.

Where: The Highlands in Lake Oswego, at the corner of Goodall and Knauss roads

When: Aug. 21, 10 a.m.-9 p.m.