Wine country Hosted by Argyle, weeklong events focus on fun and education
Its all about the bubbles. At least it is for Argyle with the second annual Portland Bubbles Week.
The idea of Bubbles Week is really rooted (in) the history of the Argyle winery, said Cathy Martin, the winerys marketing director. Sparkling wine is what Argyle Winery was founded on the winery was actually started in 1987 with the idea of making cool-climate sparkling wine in Oregon.
Last year, she said they decided to make a week dedicated to the bubbly beverage and it was a hit.
I know a lot of people come down to the winery, but theres a lot of people who arent able to come down, Martin said. So we decided to take a week and dedicate activities and fun events and a dedicated opportunity all geared around sparkling wine and to take it to Portland.
The week of events includes multiple tastings, vineyard tours, happy hours, pairing menus and opportunity to learn a bit about the wine.
We actually try to incorporate a lot of the partners we work with anyway, she said. These including Portland Center Stage, The Parish, Pix Patisserie, The Bent Brick and Salt & Straw. Its very ambitious.
Unlike last year, Argyle rented Union/Pine in Portland to make things a little easier. And accommodate larger crowds.
So were going to be able to take our stuff and leave it there and repurpose the room, Martin said. That allows us to have bigger events. Were trying to expand it be able to accommodate the number of people wed like to without putting our partners out, having to close restaurants to accommodate that size of a crowd.
With more than 30 events spanning the week, and 2,300 people participating last year, Martin said the reception is really a reflection on the hard work Argyle has put into its relationships the past 26 or so years.
Thats where these relationships were born and were just expanding on those, she said.
Two examples include a mignonette chef competition pairing oysters and wine and the limited edition Salt & Straw Argyle flavor.
This one is an Argyle brut mimosa sherbet, she said. It is so good.
But amongst all the fun, Martin said the best part of Bubbles Week is the outreach.
Its one of those events where the biggest value that we see is just getting out there and being able to see our customers and being able to talk to them, she said.
Bubbles Week runs May 4-11. For more information, visit www.pdxbubbles.com.