BedMart Mattress Superstores, a 21-year-old Wilsonville mattress retailer, announced plans Friday to merge with Americas Mattress, which will expand the company to 27 stores, making it the Northwests largest family-owned mattress retailer.
BedMart and Americas Mattress are companies that have always strived to offer enhanced services to our customers, said Elana Stone, BedMart vice president of marketing. Bringing the two companies together gives us the chance to re-examine and adapt our position in an ever-changing marketplace.
Stone said the merger allows BedMart to also adjust its marketing to appeal to a younger audience. We want to refresh our image, says Stone. Were incorporating new technology, updating our services, stores, marketing, and product lines.
BedMart Mattress Superstores was established in 1992 and has stores in Portland, Salem, Beaverton, Central Oregon and Southwest Washington.