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Coke, NFL.com among most-watched Super Bowl ads


Which Super Bowl ad did you pay attention to?

Rentrak, Portland’s media viewership measuring company, says the most-watched ads in Sunday’s game were from NFL.com, Kia, Audi, Coca-Cola and Nestle.

Microsoft’s ad had the highest social media response, according to Rentrak, followed by ads for MetLife, Maserati, Doritos, Pepsi, Budweiser and SodaStream.

Rentrak used its Ad Retention Index to judge viewership during Sunday’s game, in which the Seattle Seahawks beat the Denver Broncos 43-8. According to Rentrak’s analysis, viewership for the ads, and the game, stayed pretty steady, even though score was lopsided.

Rentrak provides audience measurement services for movie, television and advertising professionals.