Featured Stories

Other Pamplin Media Group sites

Local Weather

Mostly Cloudy

69°F

Portland

Mostly Cloudy

Humidity: 70%

Wind: 17 mph

  • 30 Aug 2014

    Showers 74°F 58°F

  • 31 Aug 2014

    Partly Cloudy 75°F 56°F


Coke, NFL.com among most-watched Super Bowl ads

Which Super Bowl ad did you pay attention to?

Rentrak, Portland’s media viewership measuring company, says the most-watched ads in Sunday’s game were from NFL.com, Kia, Audi, Coca-Cola and Nestle.

Microsoft’s ad had the highest social media response, according to Rentrak, followed by ads for MetLife, Maserati, Doritos, Pepsi, Budweiser and SodaStream.

Rentrak used its Ad Retention Index to judge viewership during Sunday’s game, in which the Seattle Seahawks beat the Denver Broncos 43-8. According to Rentrak’s analysis, viewership for the ads, and the game, stayed pretty steady, even though score was lopsided.

Rentrak provides audience measurement services for movie, television and advertising professionals.