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Stadium Fred Meyer gets social

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West Bursnide store $30 million remodel finally complete


Photo Credit: ILLUSTRATION COURTESY: MACKENZIE - New Stadium Fred Meyer design

Stadium Fred Meyer’s $30 million remodel is set for its grand reopening Friday January 30.

The 110,000 SF store at 100 Northwest 20th Place has added another 40,000SF, taking over space that was a parking lot and can collection site, and next to that, a Hollywood Video.

The store has wrap-around windows and a colonnade which architect Alison Hoagland of Mackenzie says harks back to the time when all stores on Burnside had them. It marks a change for this part of West Burnside, which is busy and has notoriously narrow sidewalks. The company consulted with local residents about their desires, which led to a less plain, more Minecrafty look to the building. Hoagland said the Portland Timbers club was also consulted and Timbers fans will be part of the people-watching on game days.

Photo Credit: TRIBUNE PHOTO: JONATHAN HOUSE - The revamped Stadium Fred Meyer in Northwest Portland encourages shoppers and neighbors to linger with cafe seating, stimulating views and a sushi bar.

As part of “activation” of the Burnside and 20th Place corner, opposite Providence Park, a new upstairs section features café seating and a community room with a test kitchen for cooking lessons. Local residents and non-profit partners are expected to rent out the room for parties and other events. A terrace looks out on the soccer stadium, and west over the huge green roof. The 30,000 plant-covered roof is designed to reduced the building’s heating and cooling load and storm water runoff.

Half of the store is now laid out in nonlinear fashion. There is a sushi bar/conveyor belt, a growler station for beer on tap, and a wine bar with two screens and seating for 11. Fred Meyer’s Community Relations Coordinator Judi Swift said the idea is customers sometimes need a place to leave their spouse while they shop. Competition in the area, such as Elephant’s Deli and Zupan’s, have long featured high end food, comfortable furniture and places to drink coffee and alcohol.

Photo Credit: TRIBUNE PHOTO: JONATHAN HOUSE - The revamped Stadium Fred Meyer in Northwest Portland encourages shoppers and neighbors to linger with cafe seating, stimulating views and a sushi bar.

New food offerings include an extended butcher section and a cheese counter where artisanal grilled cheese sandwiches are made on the spot. The store will host wine tastings other food and drink pairings.

Two other stores, Papa Murphy’s pizza and OnPoint Community Credit Union, occupy the space formed by the slope of the street.

Car parking has been expanded, with 58 bike parking spots added, 32 under cover with safe access through the garage.

Typically Fred Meyer stores are remodeled every 10 years. Stadium Fred Meyer was last made over in 2002, when it received such novelties as a natural food section and café seating. The recent trend has been to add natural light with skylights, big box items such as furniture and apparel and filling stations.

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