Seattle pot shop says Stash Tea legal pressure prompts name change
Seattle's Stash Pot Shop, the Emerald City's largest retailer of cannabis, said pressure from Stash Tea Co. of Tigard prompted it to change the name of its shop to Lux.
Stash Pot Shop announced the name change Tuesday, Jan. 24. It said legal pressure from Universal Tea Co., otherwise known as Stash Tea, forced the move. The name change should be completed in the next several weeks.
"After considering all of our options, changing our name allows us to avoid a legal battle and focus on what we do best as a company: providing our customers with the best product available and facilitating better education and awareness around legal, recreational cannabis," said Kc Franks, co-founder and owner of Stash/Lux Pot Shop.
Lux's name change is the latest in Stash Tea's legal fight to protect its brand. In April 2016, Universal Tea Co. (Stash Tea's legal name) sued Stash Cannabis Co. LLC of Beaverton in federal court for trademark infringement. Stash Cannabis is fighting back, however, claiming in a September court filing that the tea company had not provided evidence of damages because of Stash Cannabis' use of the term. Universal Tea officials disagreed in a court filing, saying the cannabis' shop use of the name could cause confusion.
A trial is scheduled in federal court in late January 2018.
Lux Pot Shop's ownership group said it plans to retain the same visual identity, and integrate the new name into a near identical logo.