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OC's Funnelbox acquires ADi

In a game-changing move both for Oregon City and the media/advertising industry in the Portland area, video strategy and production agency Funnelbox last month announced the acquisition of animation studio Animation Dynamics Inc.

ADi became the sixth business to join under the umbrella of Funnelbox CEO Robb Crocker, who sees the expansion of a creative marketplace as a means of urban renewal in downtown Oregon City. He thanked ADi President Kate Ertmann for being a “mover and shaker” in the Portland-area advertising world since starting the company in 1996, and for trusting his three-year younger OC-based company with taking her company forward as she moves on to other pursuits.

“We are going to put the necessary people and resources behind pushing ADi to the next level of business size and sophistication,” Crocker said. “If I was a betting man, I'd say there will be more consolidation coming in this space ... and maybe some increased growth in the creative sector here in Oregon City.”

Crocker hopes this partnership will allow Funnelbox to further expand animation services to meet a growing market demand for 3D content in manufacturing and industrial design. Funnelbox promises to continue to deliver consistent 3D and CAD animation to ADi's large longtime clients, including Regence, Cabot Creamery and ESCO Corp.

“I’m thrilled to announce that Animation Dynamics will live on as the 3D and 2D animation and interactive studio that it is, with its core team, under the Funnelbox banner,” Ertmann said. “ADi will not only have the consistency of what we have built over the years, but there will also be the added chutzpah of Funnelbox’s other offerings.”