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Sellwood shops, schoolkids, participate in 13th Avenue sales event

RITA A. LEONARD - At the free prize wheel for customers shopping on S.E. 13th Avenue on the day of the MAX opening were Cleveland High student volunteer Effie Purcell, and contestant Henry Sutter, age 7. Half a dozen Sellwood businesses on S.E. 13th Avenue held a sales event on Saturday, September 12th, keyed both to the opening of the new MAX Orange light rail service that day along McLoughlin Boulevard, and to the third anniversary of the “Oodles 4 Kids” toy shop at 7727 S.E. 13th Avenue.

Oodles’ owner, Carolyn Miye, revealed, “Neighborhood stores contributed coupons for prizes at a prize wheel, as well as stickers, give-away prizes, and other support. Sellwood event planner Rachel Ginocchio of ‘Rumpus Events’ also recruited local middle school and high school volunteers to assist.”

For her part, Ginocchio told THE BEE that many teens consider this sort of assignment a fun way to build volunteer participation into their professional resumes. “We use a lot of students from Sellwood Middle School and Cleveland High School to help at the scheduled activities.”

The participating stores included Blue Kangaroo Coffee, Foot Traffic, Nectar Frozen Yogurt, Reverend’s BBQ, and the Savory Spice Shope across from the Sellwood Library. In addition, the Olde Worlde Puppet Theatre – from Ping Pong’s Pint-Size Puppet Theater on S.E. Umatilla Street – provided morning and afternoon interactive shows.

There were photo-opportunities; and from Calico Critter, a bigger-than-life-size Bell Hopscotch Rabbit in a ballooned alcove.

The various businesses provided sale prices as an additional customer draw for 13th Avenue merchants, on a day when most of the attention had been directed to the MAX celebration on the other side of the neighborhood.