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Sandy promotes itself in the digital age

A series of videos could be used on city website

Leaders of the city of Sandy would like to promote the city as a good place to relocate a business or residence or to visit on vacation.

The idea of a promotional video available at the click of a mouse on a city's website is taking hold across the country.

City Manager Scott Lazenby was approached by CGI Communications, a company that produces the promotional videos, and the City Council has approved the idea.

The best part of the plan is the fact CGI will produce six videos without any cost to the city.

CGI uses eLocalLink technology to deliver the videos, which are paid for through local advertising.

The videos should provide incentives to increase tourism as well as add new residents and businesses. Generally, said Lazenby, the videos would help economic development of the Sandy area.

To date, Lazenby has signed the agreement and sent it to CGI, but hasn't had a response yet.

Lazenby said he doesn't expect to see any film crews until later this summer, but a CGI representative said they could accept videos of earlier events taken by local residents. Those video segments could be added to those taken by CGI crews.

The company has a template it normally follows, offering a choice of six videos from nine possible topics, such as welcome, quality of life, real estate, business and economic development.

'There are about four choices (CGI) wants to do for each city and a choice of two others,' Lazenby said. 'Each video runs between 60 and 90 seconds.

'I anticipate working with the chamber on this. I think it would be good to have professional narration, featuring local events and landmarks instead of people, and the reason is people tend to come and go but events and landmarks go on, so the video would be current for years to come.'

In this visual tour, the images Lazenby wants to stress are of nice neighborhoods, all of the recreational opportunities surrounding Sandy and local community events.

'People don't want to see a talking head,' he said. 'They want to see pictures of places such as our beautiful buildings, Sandy Mountain Festival, Mount Hood, Jonsrud Viewpoint and all the recreational opportunities around us.'

When completed, there likely would be video links to the Sandy Area Chamber of Commerce website as well as the Clackamas County Department of Tourism and Cultural Affairs.

CGI, with headquarters in Rochester, N.Y., has produced more than 12,000 videos to promote communities across the United States and Canada.

For more information, visit the website at cgicompany.com/elocallink.html.