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Better living through coffee

Tigard company hopes to bring sophistication, class back to suburban coffee shops

Photo Credit: TIMES PHOTO: JAIME VALDEZ - Travis Noles, left, and his older brother, Seth, have opened a coffee shop, Jet Set Coffee, in Tigard.Sporting a bushy beard, orange shirt and blue bow tie, Travis Noles, 31, couldn’t look more different from his clean-cut brother, Seth. But the two are in sync when it comes to one of their biggest loves: coffee.

“I never thought I’d become a coffee snob, but I totally am,” Travis said as he sipped coffee out of a Captain America coffee mug. “I am a total coffee snob.”

Seth and Travis know a lot about coffee.

A lot.

The pair worked in the local coffee industry for years, and in December launched their own coffee shop, Jet Set Coffee, located on Southwest Nimbus Ave., as a home for fellow coffee aficionados.

Tucked between a printer supply company and a nail salon, Jet Set aims to bring an air of chic sophistication to the suburbs, Seth Noles said.

“Seth and I put our heads together and realized that it would be so easy to open up our own place,” Travis said. “We’ve worked in so many places that we’d be efficient and know how to get good quality. We’ve done this for so long, we knew that we could make a go of it and do something cool.”

Cool is the operative word.

Dave Brubeck plays over the radio as the brothers sip lattes in 1960s-inspired living room furniture. A 10-foot-tall photograph of the John F. Kennedy International Airport’s Terminal 5 — a classic example of 1960s architecture — is prominently displayed across the back wall.

Photo Credit: TIMES PHOTO: JAIME VALDEZ - Seth Noles talks about the mural of The TWA Flight Center that decorates a wall at Jet Set Coffee, a coffee shop that he co-owns with his brother, Travis.The airport theme is important, said Seth Noles, 31, adding travel and coffee go hand in hand.

“We want to harken back to a time when traveling used to be an event. We want to bring that to people and imbue their travel from point A to point B with the importance that it has, and celebrate it. You can get what you want and get out the door and back on the road, or you can sit and spend some time here and there is still a liveliness and an energy to the place.”

Portland is coffee Mecca, with dozens of local coffee roasters in the Rose City alone. But the suburbs have long been the domain of drive-thru coffee kiosks.

“Look at the other coffee (places) around us, there’s Starbucks, Starbucks, Dutch Bros. and Starbucks,” Travis said. “We wanted to bring back real, hand-crafted coffee to the area.”

“We don’t see anything like it happening here,” Seth Noles added. “We wanted to do something different with the coffee shop format.”

The shop offers coffee and bagels from Spielman’s Coffee Roaster and Bagels in Portland and has an in-house pastry chef.

“You have to drive all the way into Southeast Portland to get these kind of bagels or good coffee,” Travis said. “We had a guy who came in the other day saying he didn’t have time to drive out to Portland, and it was so good that we were bringing these things out here.”

The shop offers a limited menu (“Coffee, bagels, pastries, done,” Seth Noles says matter of factly) so the shop can hone its craft to perfection.

“It’s the difference between the hand crafted and the punch-button lifestyle,” Seth added. “For us, we wanted to cut away the excess and focus on what works.”

This month is serving as a soft open before the store officially opens in February.

“We wanted to get the doors open, let people know we’re here and get to know the neighbors,” Travis Noles said.

Seth Noles said that customers are already making it a regular stop on their morning commutes.

“It’s taken right off,” he said. “Pun intended.”

Check it out

What: Jet Set Coffee

Where: 10115 S.W. Nimbus Ave., Tigard 97223

When: 7 a.m. to 3 p.m. Starting in February, from 6 a.m. to 6 p.m.

Contact: 503-430-1561

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