Jennifer Paige to perform at Orchard Supply Hardware
Fans of 1990s pop rock should head to Orchard Supply Hardware on Scholls Ferry Road this evening for a special holiday concert.
The hardware and gardening retailer is hosting a special concert Thursday featuring Jennifer Paige starting at 6 p.m.
Paige, who is best known for her 1998 single 'Crush' will be singing songs from her 2012 Christmas album Holiday and lead a sing-along in the stores Christmas tree lot with company spokesman Scott Christopher.
Released last November, "Holiday" is Paige's newest album and features new arrangements of classic Christmas songs, as well as original songs by Paige.
A concert at a hardware store is unusual to say the least, but Roxanne Joe, Orchard's director of marketing strategy, said the opportunity was too good to pass up after the company began using Paige's music in its commercials.
"Her her rendition of 'Deck the Halls' has been used in our holiday commercials, and we just loved it," Joe said. "We wanted to figure out how we can continue to work with her at a bigger level."
Paige will also be performing in San Jose and Los Angeles stores later this week, Joe said.
"This is a really great way to become a part of our local community and provide fun and holiday cheer at a great time of year," Joe said.
The concert will kick off an in-store food drive supporting the Oregon Food Bank.
A donation of nonperishable food will win audience members a special shopping offer inside the store, the company said.
"It's not just about carols, it's about making contribution to our local communities," Joe said.
Orchard, located at 9770 S.W. Scholls Ferry Road, opened its first Oregon stores in Tigard and Beaverton this year.
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