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Car News: New Prius to be given away at Auto Show


The new car to be given away at the 2016 Portland International Auto Show will be a Toyota Prius Four, which has been completely redesigned for 2016. It carries a base price of more than $29,000 and will be in Blizzard Pearl color with the Advanced Technology Package.

The giveaway is sponsored by the Oregonian/Oregonlive.com, and raffle tickets can be submitted at its booth or at the main entrance. The show runs Jan. 28-31 at the Oregon Convention Center.

Car buyers want high tech features

An increasing number of car shoppers want technology features in their next vehicle, according of the 2016 Autotrader Car Tech Impact Study.

The research was conducted online on Autotrader's behalf by KS&R online among 1,012 U.S. vehicle shoppers in September 2015. It found that 70 percent of car shoppers surveyed are more likely to consider vehicles with autonomous features, such as parking assist, collision avoidance and automatic braking.

"As consumers hear more about autonomous features like automatic braking and collision avoidance technologies, and they begin to understand how they work or actually experience them, they appreciate what they do and they want them," said Michelle Krebs, Autotrader senior analyst.

"Beast Mode" Jeep debuts

McLoughlin Jeep has teamed up with Seattle Seahawks Running Back Marshawn Lynch to create a limited seres of customized Jeeps whose sale will benefit Lynch's Fam 1st Family Foundation.

All 24 of the so-called "Beast Modes" will be black and green, feature larger wheels and other custom parts, and have Lynch's signature etched into the leather front seats. The first sold for $125,000.

The foundation is dedicated to uplifting and empowering underprivileged youth by building self-esteem and academic learning skills. McLaughlin Jeep is located at 16800 S.E. McLoughlin Blvd. in Milwaukie.