2025 Auto Show opens at exciting new car time

Published 3:06 pm Thursday, February 20, 2025

The Oregon International Auto Show has returned for 2025 with a new look and a new name: The Oregon International Auto & Motorcycle Show, reflecting the growing interest in motorcycles, scooters and e-bikes in the region.

The show is traditionally the largest display of new motor vehicles and accessories in the Pacific Northwest. It opened on Thursday, Feb. 20, and is scheduled to run until Sunday, Feb. 23, at the Oregon Convention Center, 777 N.E. Martin Luther King Jr. Blvd. in Portland.

As always, the show will feature representatives from global automotive brands who will be on-site to answer questions and provide information on new vehicles and vehicle technology. This year it is happening during a critical time for an important segment of the automotive industry: all-electric vehicles. President Donald Trump has promised to reverse years of growing federal pressure to increase the production and sale of new EVs. During his first few weeks in office, Trump repudiated the previous administration’s goal of battery-powered vehicles accounting for 50% of new sales in the U.S. by 2030.

Show organizers say demand is still growing for EVs, and a large selection will be available for inspection and even test drives, however. They include the new Dodge Charger Daytona EV, inspired by the original gas-powered muscle car that can go zero to 60 in just 3.5 seconds.

“Certainly, there are questions about the immediate future of vehicle sales, but the fact remains that transportation is an essential part of life. With a focus on vehicle costs, many consumers are sure to consider vehicles that provide savings in other ways, primarily in fuel consumption. To that end, electric vehicles and Plug-in Hybrid EVs have been steadily gaining ground as part of overall vehicle sales,” the show said.

All kinds of new vehicles will be presented by major manufactures at the show, who will have representatives on-site to provide information and answer questions. The lineup includes: BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, Genesis, GMC, Honda, INEOS, Infiniti, Jeep, Kia, Mercedes, Mini, Polestar, RAM, Subaru, Tesla, Toyota, Volkswagen, Volvo, and more.

New this year, the Motorcycle Pavilion is being expanded and moved to the larger Portland Ballroom, where it will be easier to find and see. It will feature such top brands such as Suzuki, Kawasaki, Honda, Polaris, Yamaha, KTM, and Zero, with others being added as the opening approaches.

Popular returning features include:

• Drive and Rides: Indoor EV and outdoor traditional vehicle test drives will put consumers in some of the latest offerings from BMW, Chevrolet, Ford, Toyota and Volkswagen.
• The New Car Giveaway: Ticket holders will have an opportunity to win a 2025 Chevrolet Equinox, on Sunday, Feb. 23, the final day of the show.
• The Garage: Custom and collector cars return with an expanded footprint and new location at the South end of the Main Show Floor with three live builds, including a Chevy Silverado, a Ford F-150, and a RAM Big Horn.
• Electric Drive: Formerly known as Electric Avenue, this is where show-goers can explore the future of EVs with the support and participation of PGE, Pacific Power, Clark Public Utilities, and Oregon Electric Vehicle Association.
• Family Day: Presented by Country Financial, kids 15 and under attend for free, with a paid adult ticket, on Sunday, Feb. 23.

Show days and hours are: Thursday, Feb. 20, noon to -9 p.m.; Friday, Feb. 21, noon to 10 p.m.; Saturday, Feb. 22, 10 a.m. to 10 p.m.; Sunday, Feb. 23, 10 a.m. to 7 p.m.

The Oregon International Auto and Motorcycle Show is produced by the Oregon Auto Dealers Association. Tickets are now available at oregonautoshow.com. Admission prices are: Adults, $20; Seniors (65+), $15; Military (active-duty w/ID), $15; Youth: (10-15 yrs), $10 (on Family Day Sunday, all youth are free with paid adult admission); Children under age 9, free at any time during the show when accompanied by paid adult admission.

Show visitors can receive a $3.00 ticket discount by donating three cans of non-perishable food, thanks to the Safeway Foundation/Sunshine Division, which works to provide food assistance to the Metro Portland area. Canned food will be collected at the main entrance.