Rivian R1S redefines the luxury electric SUV
Published 3:27 pm Friday, May 2, 2025
- The Rivian R1S is an all-electric luxury SUV that is gaining share.
The Rivian R1S is a luxury SUV that has been gaining market share rapidly, and the company re-engineered both the R1S and the companion R1T pickup truck for the 2025 model year. That’s to be expected, as the EV market is evolving very quickly.
The new R1T starts at $69,900, and the most basic R1S starts a bit higher at $75,900. For that price you get a dual-motor all-wheel drive system with 533 horsepower, and 270 miles of range on a full charge. With this package, 0-60 acceleration is about 4.5 seconds. The large mid-size R1S will carry up to seven passengers, making it a fully useful family wagon.
If you’ve got a bit more to spend, you can extend the range to 329 or even 410 miles, or boost output to 665, 840, or even 1,025 horsepower. That last one will hit 60 mph in about 2.5 seconds, which is fast enough to pin your head to the headrest.
Inside, the R1S is every inch a luxury SUV. It’s comfortable, quiet, and spacious. The second-row seats can be folded flat at the touch of a button, yielding a cavernous cargo space. As an electric, there’s also a “frunk” where the engine would normally be found. When you slide into the front seats, there’s an expansive screen with all the infotainment and navigation services you can imagine.
Worth noting, the Rivian does not come with any kind of traditional key. Instead, you can open and start the vehicle with a plastic card that easily fits in your wallet, or you can program your phone to activate the SUV. This is brilliant innovation because it reduces the cost of a replacement key from hundreds of dollars to just the price of a card.
On the road, the Rivian has far more power than you can legally use on public roads. The R1S also offers a driver-adjustable suspension with three levels of firmness. The softest setting allows the big SUV to bounce and wallow, but the medium firmness takes care of that. With a curb weight up around 8,500 pounds, the firmest setting feels the best for driving, soaking up the bumps without being jarring. Overall, the driving experience of the R1S is very good, with excellent visibility and performance.
The R1S also comes with a complete set of safety and driver assistance features, and that’s standard on all trim levels. Blind spot monitors with camera images of your vehicle’s blind spots are shown on the dash as soon as you actuate the turn signal, and of course there’s a 360-degree camera system for backing up.
Trim levels of the R1S range up to the $105,900 tri-motor setup we tested, but there will soon be that Quad-motor trim, and that’s not priced yet. Honestly, any trim level of the Rivian is an attractive proposition. Rivian is riding the crest of the EV wave, producing an excellent SUV right here in America.
Now for the month of May, 2025, Rivian is offering the “Nothing but Adventure” promotion. For the whole month, customers in the U.S. who order certain R1S or R1T configurations can take advantage of a $0-down payment lease (except for taxes and fees). With this offer, Rivian contributes $6,500 towards the lease of qualifying orders. With up to 410 miles of range on R1S and 420 miles on R1T, this offer makes R1 ownership more flexible than ever.
For customers wanting a different R1 configuration such as the 850hp Tri-Motor, and who have a current electric vehicle to trade in, the company is launching $10,500 in leasing offers to get those summer adventures started off right. Note that for all “Nothing But Adventure” leasing offers, customers must take delivery of their vehicle by May 31, 2025 to qualify. Visit the Rivian stores in downtown Portland or at Bridgeport Village in Tualatin for complete information.
2025 Rivian R1S
Base price: $75,500
Price as tested: $105,900
Type: Mid-size SUV
Engine: Triple-motor electric (850 hp, 1,103 lbs-ft)
Transmission: Direct drive
EPA estimated range: 371 miles
Overall length: 200.8 inches
Curb weight: 8,532 pounds
Final assembly: Normal, Illinois